Facebook is one of the most effective Social Media marketing tools for a business.

However, as almost every business has a Facebook fan page, businesses and marketers are always looking for new ways to improve their page and make it more engaging and appealing for users. In the long term, you will need to focus on ongoing strategy and share valuable content with users regularly in order to expand your network and make Facebook successful for your business. One of the simplest ways to attract users and make your page more appealing is by keeping your fan page fresh and appealing.

In this article we take a look at 10 easy ways to keep your timeline fresh and appealing. These simple techniques will help break the monotony of the timeline and keep users coming back.

1: Change Your Cover Photo Occasionally

Introduction of the new cover photo provides many possibilities. You can use it to custom brand your page  and also to promote the most important and relevant message for your brand.

Some brands frequently change the cover photo to highlight or promote different aspects of the business. However, use this with care and change it only if there is a business case or it can be detrimental to branding. If used correctly, this can be a great way to deliver the right message to your users and keep your timeline fresh and appealing.

2: Change Your Tabs Occasionally

Tabs are displayed prominently below the cover photo on your Facebook page and display links to various apps installed on your page. A majority of the pages have failed to capitalise on the easy customisation option for tabs.

You can change your tabs to suit your business needs. This also ensure you timeline is fresh and vibrant. Don’t forget to change the order of your Tabs to promote what it important to you.

3: Take Advantage of Your “About” Section

Although the about section is not typically displayed fully on your Timeline, the beginning of your ‘about’ section is displayed below your cover photo and provides a useful way to display important information. Although typically brands use it to display contact information such as URL, telephone or address, it also offers opportunities to display relevant or current information in a prominent place on your Timeline.

4: Change “Sticky posts” Regularly

When you use ‘Pin’ feature on a post, the pinned post will always be displayed at the top till you choose otherwise. Changing pinned posts regularly is a great way to keep your timeline relevant and up to date.

Take a look at one of the Manchester United fan pages below where data on the day’s match is regularly pinned to the top. Needless to say, they change it everyday…!

5. Change Your Featured Posts

Facebook also lets you mark posts as ‘featured’. You can do this via the edit option next to the posts. Featured posts occupy both columns and use the full width of your timeline. It is a great way to highlight important posts and break the monotony of the standard double column layout for your posts.

Both sticky and featured post features can be used effectively for improving your Facebook page. But it is important to keep changing and reassigning posts to ensure relevant information is given focus and your timeline is fresh.

6. Let Users Post to Your Timeline

This is a built in feature of Facebook that you can turn on or off. It can add interactivity to your timeline. It is great way to involve others in updating your timeline with new information whilst enabling users to interact with you.

7. Integrate Pinterest

Pinterest is the fastest growing social network and recent studies have shown that Pinterest can be even better than Facebook for promoting your business. Pinterest is highly visual in nature and is a great way to showcase your products or share information. Integrating it on your Facebook page can make your timeline more vibrant and  more appealing for users whilst allowing you to benefit from cross promotion.

You can also share your latest Pins on you timeline which will further ensure it is up to date and fresh with new information.There are several free Facebook apps that you can use e.g. Pinvolve.

8. Add Your Blog

If you run a blog,  syndicating it on your Facebook Page is one of the best posting tips  and easiest ways to ensure your Timeline is up to date and fresh with new content. There are several Facebook Apps like Involver that let you connect your blog’s RSS feed and add new posts automatically to your timeline.

9. Connect With Twitter

Facebook offers an easy option to connect your page with your Twitter account. This can be done from your profile settings or with the help of free apps.

10. Sell Products on your Facebook Page

There are a number of free and paid apps that let you sell products directly on your Facebook page. If you sell products online, this can help improve sales and make your Facebook page more relevant for your business. Furthermore, products tend to change with time, so it is another way to ensure your timeline is fresh with new information.

Conclusion:

Facebook marketing forms an integral part of every successful Internet marketing strategy today and it is undoubtedly one of the most effective marketing tools for a business. However, simply creating a page is not enough if you want to be successful. The simple Facebook tips discussed above can help you to keep your page fresh and appealing, and optimise their user experience of your fans.

How do you use Facebook?

Do you use Facebook to promote your business or for other professional reasons? We would like to hear from you. Perhaps you would like to suggest a tip. All genuine responses will be published.