It is important to monitor your website statistics constantly if you want your website to be successful. Website statistics tools such as Google Analytics tracks many aspects of your website. Here are 10 website statistics that matter most for your website.

1. How Many People Visit Your Website / Unique Visitors

The total number of visitors is one of the most important metrics about your website. It indicates the overall popularity and reach of your website. You should monitor this metric regularly to find if your site is growing. It also indicates the effectiveness of your SEO and marketing techniques.

The total visits are further broken down into unique visits and new visits. Unique visits give you an indication of customer loyalty.

2. The Total Page Views

The Total Page Views Per Month is an important indicator of the overall popularity of your content. This metric is particularly important in advertising. Some advertising programmes require publishers to have a certain number of page views in order to participate in the ad programme. You should focus on improving the total page views of your website if your wish to charge customers for displaying ads on your website.

3. Average number of page views per user

Average number of page views per user indicates the overall value of your content to your customers. It can indicate the quality of traffic. Other metrics such as bounce rate can have an impact on your average page views. Good navigation, successful linking practices and features such as related content can increase the average page views by encouraging customers to access multiple pages on your website.

4. Average time users spend on Your Website

The ‘time on site’ shows the average time spent by users on your website. You can also look at time spent on individual pages to determine what pages users find useful. In general, you should work towards retaining customers on your site for longer as the more time users spend on your website, better are your chances of conversions and revenue.

5. What Countries ate Your Visitors Coming From

Your website statistics also provides a breakdown of visitors by country. This metric is particularly helpful if you target users in a particular country. You can also use this information to tailor your content to better address the needs of users from specific location that drive the most traffic. This metric also enables you to ensure that you are attracting the right audience.

6. Which Sites Refer Traffic to Your Website (Referral Sources)

Referral Sources provides information on what sites are driving traffic to your website. If your website has a favourable rank on search engines, a majority of your traffic is likely to be from Google. Social media is another popular referral source these days. If you are active on websites such as Facebook and Twitter, then a significant percentage of your traffic is likely to come from these sources.

Referral Sources statistics shows you the exact number of visits generated by each referring source. This can be very useful for tracking the performance of marketing or promotional campaigns. You can also use this information to focus more on sites that refer the most traffic.

7. What Keywords or Search Terms Are Driving Traffic

The keywords report of your website statistics displays a detailed breakdown of search terms that are driving traffic to your website and how much. You will be surprised at the traffic generated via long tail search terms (few words as opposed to one or two). This is an important metric as it shows you the total impact of keywords your website ranks favourably for including how much traffic they drive. You can also use this information to decide what additional keywords you should target.

8. Popular Content

This metric provides information on which pages are accessed most or least by users on your website. You can use this information in a number of ways. Together with average time spent on the page, popular content metric can give you a clear indication of the content or topics that are popular with your users. You can drill further to see the top landing and exit pages to get an idea of how users are arriving at and leaving your website

9. Bounce rate

Bounce rate is a term used to define visitors that leave your website from the same page they arrive on, without accessing any other pages on the website. It is an important indicator of the quality of traffic received by your website. Successful websites are constantly working towards reducing bounce rates by encouraging users to visit multiple pages of the website. This allows you to leverage your traffic for best results. You should monitor your bounce rate regularly and take measures to reduce it. Pay special attention to individual pages that have a high bounce rate.

10. Devices

More and more visitors are accessing the Internet via mobile phones and hand-held devices. Most website statistics tools today including Google Analytics provide a detailed breakdown of devices used by users to access your website. Mobile commerce and internet usage is increasing exponentially and as a result it has become important to consider this metric when analysing your traffic. Based on your statistics, you can take measures to ensure your content is easily accessible and loads efficiently on mobile devices that drive the most traffic.

Summary:

A website statistics tool such as Google Analytics monitors many aspects of your website and provides in-depth analysis of your website visitors and content. Discussed above are ten important metrics about your website that are important and matter most. You should monitor these metrics constantly and take measures to improve your website if you want to be successful on the Internet.