Search engine marketing, Ecommerce, Web Design

Practical advice on website design, Ecommerce and Search engine marketing for business.

6 Advantages of having a Blog on your website

Blog is easy to create

Compared to standard websites or content management systems, Blog is relatively easy to create. You can create a free Blog on one of the many Blog portals such as Blogspot. Alternatively, If you want a bespoke, professional Blog created in line with your company’s brand then any web design company will be able to do this for you at competitive prices much less than that of a website or a CMS.

Blog is easy to maintain

It is easy to add articles and content to a Blog. Once a Blog has been set-up, it is relatively easy to manage content within a Blog. Unlike static websites where a web designer or a web design company has to create new pages and FTP it to the server, a Blog is an online platform where articles can be easily edited or new articles added online via an easy to use admin page on the blog.

Easy to change content regularly

As Blogs are easy to maintain and add publish content on they do not offer any barriers to the publishing process. Whilst a standard website or even a content management system may have a complicated process to publish new articles, a Blog encourages its owner to publish articles mainly because the process is easy and takes inky a few minutes. No trainings required to use it,

Easy for Website users to leave comments

One of the key features of a Blog is the ability for users to easily leave comments on any article or post,. The comment features allows the Blog owner t interact with users on a day to day basis. If you start your own Blog and publish content regularly it is only a matter of time before your users begin to participate and leave comments. This encourages participation form customers. As people can easily leave comments on the different articles on Blogs it is easy to create a sense of community.

Users Trust Blogs

Internet users tend to trust Blogs more as they tend to reflect independent views of users. Comments on Blogs often offer the viewpoints of fellow users on a particular topic and allow users to share their experiences.

Blogs are Search engine friendly.

Blogs in general are known to be more search engine friendly than standard websites or content management systems. Many popular Blog software such as Wordpress are known to be indexed by Google easily and quickly. Google have themselves acknowledged that Wordpress Blogs are easily indexed by Google and tend to and well. IN most cases little or no on-page optimisation is required for Blog postings.

Related Posts

• November 6, 2008 -- Should a small company outsource its website marketing?
• November 1, 2008 -- Impact of keyword density on a company’s website
• October 31, 2008 -- Importance of search engine optimisation on a company’s success
• October 25, 2008 -- Website Marketing- 5 Ways to Promote Your Company’s Website on Search Engines

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