A business’s website is one its most important assets. Whether your business sells products online or uses the Internet to provide information and attract new customers, an effective website that helps the business to grow is important for its success in today’s challenging economic climate.

Here are 10 Sure Short Ways to get more from your company’s’ website:

1. Well Designed Social Share Buttons (Social Bookmarking)

Most websites offers social bookmarking to let users share webpage content using social media. If your website does not, you should add one today.

Businesses that already offer social bookmarking can benefit by taking a fresh look at how to improve sharing. Perhaps redesigning your buttons or placing them differently can boost sharing.

2. Prominent Email Sign-up Form

Your email list can be one of the biggest assets for your business. Even if you don’t have a large email database yet, you can start building your email list now by including an email sign-up form on your website.The design and placement of sign-up form on your website are also important.

If you have a blog, you can use it to build your list by offering blog updates via email with the help of free services such as Google’s Feedburner.

3. Include Twitter and Facebook Widgets

There are several ways to use social plugins on your website.  There is a wide range of options to choose from including official plugins from respective social networks and third-party plugins.

In addition to standard share buttons, you can also benefit by displaying widgets for the leading social networks such as Facebook and Twitter. Widgets are more interactive and let you display your latest activity stream on your website.

4. Make Contact Details Clearly Visible

Displaying contact details clearly on your company’s website builds trust in website visitors. List full details on your contact us page including address and telephone. I also recommend listing telephone number in your website’s header so it is displayed on every page.

5. Well Designed Call to action

One of the main objectives of a company’s website is to drive leads and increase conversions whether it is the sale of a product, call back enquiry from a customer, or registration to receive special promotions.

Good call to action techniques can help you to achieve this. Plan your calls to action carefully. Use well designed buttons and place them prominently to improve results.

6. Search Box

Search feature helps customers to find information on your website easily. This has become increasingly important as websites today offer a wide range of information to attract users and improve search engine ranking.

Google’s custom search engine service is a great way to offer search on your website. It is free to use and very easy to implement.

7. Testimonials, Client List or Case studies

It should be possible for any business to obtain a few testimonials from customers or prepare a few case studies. You can also include their logos to showcase your work.

Many website visitors would want to see some of your work before deciding to avail of your services.

8. Informative Header and Footer

Large informative headers and footers are a common design trend of today. Both, the header and footer on your website get a lot of attention from customers.

It is often the first and last thing search engine crawlers see when indexing your WebPages. It is common to include a sitemap of important links of your website in your footer to help with usability and SEO.

9. Replace Guest Login with Social Login

Social logins are becoming increasingly common on websites. Many websites require users to login to use certain parts of the website e.g. before complete an order or in order to leave a comment on an article. Whatever your reasons, you can benefit by letting customers login using their favourite social login instead of registering as a guest. Studies have shown the social login boosts e-commerce sales by reduces cart abandonment rate.

Most social networks including Facebook and Twitter now lets websites use this facility.

10. Make Your Site Mobile Enabled

More users are expected to access the internet on mobile devices than desktops in the next 5 years. Mobile internet use is  growing exponentially every year and accounts for a noticeable share of traffic for any website today. Mobile marketing is tipped to be one of the fastest growing areas of advertising in the coming year.

However, in spite of this businesses have been relatively slow to make their websites accessible on mobile devices. A recent study by EConsultancy shows that that nearly 70% of businesses surveyed had not got around to creating a mobile enabled site. This not only offers missed opportunities but also presents a risk of loosing customers permanently to competitors.