What is Link Bait?
Link bait is a content or resource on a website that created specifically with the purpose of attracting links from other web sites. It is a resource that others will consider valuable enough to link to it. Link baiting is one of the most effective and powerful SEO tools that can result in significant increase in website traffic. Successful websites across the world have been taking advantage of this technique to acquire back-links naturally and improve the rank of their website as a result. Link bait offers …

If you are interested in Internet marketing, you are probably aware of the importance of blogging.Internet Marketing experts understand the benefits of blogging and are devoting an increasing amount of time on it. In professional Internet marketing circles there is no doubt about the potential of blogging. However, in spite of its benefits, some businesses are still sceptical about investing sufficient time and resources on …

This is the 2nd part of the post ”20 Reasons Why Google Hates Your Website”. Having a great website with clean code and quality content are indeed a must if you want to succeed on the Internet. However there are other aspects about your website that need to be addressed to rank favourably on search engines like Google.
Here are the remaining reasons why your website is not ranking favourably on Google:
11. You Have not done Competitive Analysis
Although competitive analysis is vital for building a successful web presence, it is overlooked …

This is the first part of a two part post on why your website does not rank favourably on Google. These factors are equally relevant to other search engines such as Yahoo and Bing.
You have a great website for your company. It has been built professionally by an experienced web design company. The content is proof read and of a very high quality. Everyone says your website is great.
So why aren’t prospective customers finding your website? You know there are millions of people who need your product and are actively …

Search engine optimisation or SEO is the process of optimising your website for improved performance on search engines. A majority of Internet users use search engines to find what they are looking for. However, there is an ever-increasing competition among websites to rank favourably on search engine results.
As Google is the largest search engine with over 70% of the entire search market, it is only logical that Google remains the prime focus for most SEO strategies. Nevertheless, other search engines such as Yahoo and Bing have a large growing user …

There are many ways to promote your products on the Internet. Search engine optimisation and social media are two of the most effective channels. Companies use combination of many methods to attract visitors to their website.  Most shopping comparison websites do not have a set-up free and registration is simple and free. However they are not completely free as merchants are typically charged on a cost per click (CPC) basis. This means, you will be charged a certain fee everytime a customer visits your website irrespective of whether a sale …

Free article directories are websites that allow you to publish and promote your articles for free. The process of publishing articles or Article Marketing has many benefits. Publishing quality articles regularly helps establish your credibility on the Web. You also benefit by including a link to your website in the author bio that is displayed with each of your articles that is approved for publishing. This brings traffic to your website. As article directories seldom remove articles that have been published, your articles can continue to bring new visitors to …

There are many ways to promote your website on the Internet.  Internet marketing and SEO techniques such as article marketing, link building and social media marketing are integral to an effective Internet marketing strategy and used by most businesses to promote their website. Many of the SEO techniques focus on obtaining back links to your website which improves search engine ranking over time.
Following are some additional Internet marketing and SEO methods that you may not know about or may not be using until now. These can be equally effective in …

Social media is an excellent way to promote your business and build your brand. It is also a great way to attract new visitors to your company’s website or blog. It takes time to build your brand presence on social media however you need to start somewhere. Following are 10 useful ways to use social media to promote your business or your website.

1. Create a Facebook Fan Page
A Facebook page or fan page is an excellent way to get some extra publicity. You can create a page for your company, …

Welcome to ‘How to Drive Traffic to Your Blog’ Series. This is an introduction to a new series I am starting on ‘How to Drive Traffic to Your Blog’. I am the Director of an Internet Marketing and Web Development Consultancy in London. Blogging is an integral part of the marketing strategy we use for our clients. It has proved very successful for promoting businesses on the Internet. In addition to the direct benefits offered by the blog, having a blog on the website has also helped to push the …