Where e-commerce is concerned no area has changed as much in the past two years as search engine optimisation. If you are follow SEO techniques closely then you are probably aware that Google has made significant changes to its algorithm that has affected the ranking of many websites. It has also completely changed we optimise [...]

Back-links or incoming links to a website is one of the most important factors for ranking high on search engines. Most search engines including Google, Yahoo and Bing use back-links to determine the value and relevance of a website and use it to decide if your website is the right match for a given search [...]

Driving traffic to a website is one of the most important objectives for any business. It takes time and effort for a business to build a good website. However without sufficient traffic, a business is not likely to benefit from a web presence. A powerful web presence includes several factors including lead generation, effectiveness of [...]

There has been a lot of talk lately about drastic changes to Google’s algorithm that has affected the way websites are ranked on search engine results. The recent updates to Google’s Algorithm, commonly referred to as the Panda and Penguin updates in marketing circles, have changed how SEO and link building are done. Many of [...]

Driving traffic to the website is one of the biggest challenges faced by businesses today. Tough competition, constant changes to search engine algorithms and lack of knowledge of traffic building techniques are some factors that contribute to this. Discussed below are 55 effective ways you can use to drive traffic to your company’s website.  You [...]

The Internet is full of many great websites ranging from company websites to niche websites that offer information on a particular industry or market. Internet services company, Netcraft, estimates that there are approximately 644 million active websites on the Internet. The sheer number of websites can make it difficult to find quality sites you are [...]

Building links to your website is one of the most important aspects of Internet Marketing. There is common myth that buying links is bad for SEO and will get you penalised by Google. In this article I will try to address this myth and explain why this is not necessarily the case. Before we delve [...]

Obtaining links to your website is one of the most effective SEO techniques to improve the rank of your website on search engine results. However, there is more to link building than the total quantity of links pointing to your website. Not every link is equal, and the quality of links plays a very important [...]

Article marketing is very popular among marketers and SEO experts thorughout the world and is a great way to promote your website or blog. It is a very effective SEO link building technique for improving your website’s rank on search engines such as Google. Publishing articles on high ranking article directories like Ezine Articles can [...]

Directory submissions i.e. the process of adding your website to web based directories is a popular SEO technique used by marketers and SEO experts throughout the world. Although the importance of many of the traditional link building methods has reduced in recent years, directory submissions can still be a useful component of your Internet marketing [...]