Failure on the Internet is one of the biggest concerns for most businesses. Whether you run an online business, an ecommerce website or a bricks and mortar company, a successful online presence and good brand visibility on the Internet, is important to the overall success of your business. In this article we take a look [...]

Outsourcing remains very popular among businesses small and large. The global outsourcing market has seen a considerable growth in recent years and experts predict this trend will continue in the coming years.  Outsoucing is particularly popular for digital activities such as IT, publishing and marketing. It is a great way to grow your business. In [...]

Email marketing is one of the most cost effective and convenient marketing methods available to businesses. Businesses and marketers put a lot of effort into growing their email list. However, building your email list is only half the battle. Managing your email list effectively and delivering great content are equally important. Not following the right [...]

Coupon and deals are a great way for a business to increase sales. Businesses across the world are taking advantage of coupon sites  to motivate consumers to buy their products. Coupon use and redemption continue to grow at record-breaking rates. The popularity of mobile coupons has further contributed to this trend. One in ten mobile [...]

A company’s website is one of the biggest assets for any business. However, not every website is able to generate sufficient leads and sales for the business or deliver the expected results. In this article we take a look some simple tips that you can use to improve the performance of your website and ensure [...]

The Internet is full of many great websites ranging from company websites to niche websites that offer information on a particular industry or market. Internet services company, Netcraft, estimates that there are approximately 644 million active websites on the Internet. The sheer number of websites can make it difficult to find quality sites you are [...]

Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly (source: Wikipedia). The last few yeas have seen an explosion in popularity of Infographics on the web. It has become one of the most popular content marketing tools. Marketers and businesses alike are capitalising [...]

Selling products on Facebook is becoming increasingly popular among small businesses. Until some time back, it was only possible to showcase your products on Facebook but customers were not able to complete the full order process without leaving Facebook. However, it is now possible to add fully functional shop fronts on your Facebook page complete [...]

Location based marketing is becoming increasingly popular among small business and large corporations alike. A new study conducted by the Pew Internet & American Life Project found that 74% of smart-phone users use location-based services to find out information about what’s around them. Location based services allow businesses to target new audiences as well as [...]

A review site is a website on which reviews can be posted about people, businesses, products, or services. Review sites don’t just help consumers to find the right products and services for their needs, but are equally beneficial for businesses. Rating and review sites have become integral to Internet marketing. How Can a Business Benefit [...]