Good website analysis is vital to the success of any website. Running a successful and profitable web presence requires constant analysis of several website factors. This includes SEO factors such as inbound links, outbound links, keyword use, Meta tags as well other aspects about your website such as page loading times, general website performance, and [...]

Competitor analysis refers to the assessment of the strengths and weaknesses of current and potential competitors. It is vital to the long term success of any business and provides helps to identify opportunities and threats for your business. Good competitive analysis allows you to track what your competitors are doing and can prove beneficial to [...]

Backlinks or inbound links to a website is one of the most important factors for good search engine ranking. Website owners and marketers constantly monitor backlinks to a website to measure the effectiveness of their SEO efforts or to identify new link opportunities. There are several paid and free SEO tools and online services that [...]

What is Klout? Klout is a tool that measures social influence. Measuring online influence has become essential today. It helps to measure your growth, compare influence with others, identify networking opportunities, and more. There are many social networking sites, making it difficult to track your performance independently across all networks. Klout solves this problem by [...]

SEO is a competitive, time consuming and labour intensive process. A website needs to focus on various on-page and external SEO factors to achieve a favourable rank on search engines. A good SEO tool is essential to measure your website’s performance and improve the chances of ranking on the first page of Google. The market [...]

Alexa is a subsidiary of Amazon that tracks websites. It is one of the leading providers of free, global web metrics. Over 6 Million people visit Alexa each month. Alexa rank may not be a website statistic that matters most. However, it is is still a useful indicator of site performance. How Alexa works? Alexa [...]

An increasing number of business both, small or large, are using social media to engage with customers and grow their business. However in spite of its benefits, social media marketing can be very time consuming particularly if you use multiple  social networks to increase your reach. Managing multiple networks is very time consuming and be [...]

Ping.fm is an easy to use and free service that makes it easy to update your social networks. Posting messages on social networks including sites such as Facebook, Twitter or MySpace as well as social bookmarking services such as Digg, Delicious or Stumble Upon offer many benefits. It is a great way to increase back-links, [...]

HootSuite is one of the popular social media submission tools. It has a free and paid version. The free version is usually sufficient and makes it easy to manage your social media submissions. HootSuite provides access to a social media dashboard from where you can manage and measure your social networks. Tools such as HootSuite [...]

One of easiest and best ways to track conversion rates on your website is with Google Analytics. This can be achieved by setting up “Goals” in Google Analytics. A step by step description is given below. The concept of conversion tracking using this approach is fairly simple. It involves tracking a given action by monitoring [...]