Social Media is one the most effective ways to promote your business or marketing its products and services. In a recent post we had discussed and suggested practical tips to engage with customers using social media. The article primarily focused on Twitter, Facebook and Business Blogging which are three core elements for promoting your business on social media. . However social media is vast and there are hundreds of other social sites and channels a business can use.

What Social Media Sites Should Your Business Use
There are literally hundreds of social …

Social Media has changed the way businesses connect with customers. In many ways Social Media has levelled the business field by making it possible for smaller businesses to compete effectively with established ones. Social media is vast and there are a number of social sites and channels you can use to promote your business. You can start by focusing on the main social networks that have the highest potential to benefit your business. Here are some practical tips to help you maximise the benefits of social media for your business. …

Updating content is one of the best ways to revitalize and breath fresh life into your old blog posts. It can help generate fresh interest from readers and drive new traffic to your blog. Creating content for your blog takes time and effort. It  makes sense to ensure you receive maximum leverage and benefits from your content.
In an earlier post on this blog, we had covered 10 ways to breathe life into your old blog posts. In this post we are going to look at some additional ways this can …

Statistics show that nearly 70% of businesses use Social Media. However on many occasions, businesses fail to achieve expected results or see real benefits for the business.  In my experience of consulting business over the past ten years, lack of proper strategy is one of the main reasons why businesses fail on social media.
Growing the influence and brand of your business online is integral to your company’s success. This article identifies ten tips that will allow you to maximise the benefits of social media for your business.  These simple methods …

This is a part of 2 post series. The second part of this post can be found on 10 Ways to Revitalise And Breathe Life Into Your Old Blog Posts – Part 2.
Updating content is one of the best ways to breathe new life to your old blog posts. Professional bloggers often refine and update old posts on their blog. In addition to improving the quality of the content, updating your old blog posts can have a positive affect on search engine ranking.
It is a great way to attract new …

There is more to measuring your twitter influence than your follower count. Your overall influence on twitter is affected by a number of metrics related to your Twitter activity. In addition to your follower count, the total number of tweets, frequency of Tweets, the influence of users who follow you, the rate at which your tweets get ReTweeted by others and your total reach are some of the important factors that you need to take into account in order to understand your true influence on Twitter.
Here are 6 tools that …

Facebook is the largest social network and one of the most-trafficked sites in the world. Since its launch in February 2004, Facebook has come a long way. It is popular among personal users and businesses alike. Nearly 80% of companies use Facebook to promote their business.  Facebook has established itself as an integral part of our day to day lives. Following are some fascinating facts about Facebook.

Facts Related to People on Facebook
1. There are nearly 800 million Facebook users worldwide. This means that more than 1 in 10 people world …

Getting more ReTweets for your content on Twitter is important to maximise its benefits. With almost 400 million users, Twitter is popular among consumers and businesses alike. The real power of Twitter is if you go viral i.e. if your content is shared (ReTweeted) in-turn by others on Twitter.
Here are 15 ways to encourage ReTweets and get your content to spread virally. Increasing the number of ReTweets for your valuable content can increase traffic to you site manifold whilst improving your social authority and reputation.
1. Leverage Your Existing Customers
Leverage the …

How to blog for business and be successful is a common question faced by businesses all over the world, no matter how small or large. A successful blog for your business can add exceptional value to your business. It can create loyal customers, build trust and attract a large number of potential customers that you would have otherwise not been able to target. The methods discussed in this article show you how to blog for business successfully and maximise its benefits for your business.
Running a successful blog for your business …

I have compiled a list of Ten Facebook pages that can inspire your business. The FaceBook pages featured in this list are perfect examples of how businesses, both small and large, are using FaceBook creatively to connect with customers.
With over 500 million users and still growing, Facebook is one of the best places for businesses to promote products and services or to re-enforce their brand. Facebook pages or Fan pages as they are commonly referred to are designed specifically for businesses and organisations as opposed to standard Facebook profiles that …