Twitter is one of the most popular social networking websites among businesses and consumers alike. With an active user-base of over 200 million users, it is one of the most important social networks businesses can use connect with consumers. On Twitter, content and follower activity moves fast. As a result, businesses need to constantly monitor [...]

Twitter is one of the most popular social networks and integral to the Internet marketing strategy of most businesses. However, not every business is successful on Twitter and not everyone gets the desired results. The posting strategy used by your business plays a major role in determining the overall success of your business on Twitter. [...]

Twitter is one of the most popular social networks. It is equally popular among businesses and personal users. Businesses all over the world are using Twitter to connect with consumers and expand their reach. In this article, we take a look at 21 effective tips that will allow you to get most out of your [...]

Twitter is one of the most popular and widely used social networks among businesses throughout the world. Businesses, small and large, have been using Twitter effectively to reinforce their brand and connect with consumers. The best long term strategy for using Twitter for your business is to share quality content frequently in order to improve [...]

Marketing your company’s website with social media can be a great way to build your online brand and expand your customer base. It is also one of the simplest ways to promote your company’s website on the Internet. There are many social media techniques that you can take advantage of to succeed on social media. [...]

ReTweet refers to sharing or posting another tweet. On Twitter, you can ReTweet a post using the ReTweet button located under each tweet.   See image below: Most websites and blogs also offer the ability to ReTweet the page with the help of ReTweet plugins and buttons typically displayed next to the title or below the [...]

Last week we took a look at how to boost social engagement with website plugins. We discussed that an effective social media marketing strategy requires seamless integration of social media on your company’s website. Social media is all about engaging with users and plugins are a great way to achieve this. In this article, we [...]

Twitter celebrated its fifth birthday earlier this year on 21st March 2011. It was started on 21st March 2006 by its founder Jack Dorsey. Twitter has come a long way since then. There are many benefits of using Twitter. It is one of the fastest growing social networks in the world. Here are some fascinating [...]

Twitter is one of most popular and widely used social networks. Due to the importance and popularity of Twitter, many professionals and organisations are constantly involved with analysing twitter data  to find out what is popular. These statistics can help you to maximise the benefits of twitter. I have compiled a list of ten fascinating [...]

There is more to measuring your twitter influence than your follower count. Your overall influence on twitter is affected by a number of metrics related to your Twitter activity. In addition to your follower count, the total number of tweets, frequency of Tweets, the influence of users who follow you, the rate at which your [...]