Choosing The Right Domain Name For A Company Website

Web design, Internet Marketing & SEO

2,242 Followers

Choosing The Right Domain Name For A Company Website

15 November 2008 One Comment

A website is an important marketing tool for a company today. The domain name for a companyâ€™s website can play an important role in its commercial success. A companyâ€™s domain name plays an important role in developing and establishing the companyâ€™s brand on the internet. For a company or a business website, a domain name is more important that it might be for a personal website.

More than 20 million domain names already registered; hence finding an ideal domain name for a companyâ€™s website can be quite a challenge. Most common generic names and phrases are already registered and cannot be selected.

Until recently choosing a companyâ€™s domain name based purely on keywords was the preferred choice for most companies. However now a days many marketing experts argue that this may not necessarily be the best way to establish a companyâ€™s brand. Some marketing experts believe that a companyâ€™s domain name should reflect the companyâ€™s name and not only the targeted keywords.
As websites are important o the companyâ€™s success choosing the domain name should not be taken lightly and all factors should be carefully considered.

A domain name that will be effective for a companyâ€™s website may be different to that of a personal website.

Following are some of the issues to consider:

Tip 1: Keep the name short.

Although this may seem quite obvious, it is surprising how many companies end up getting domain names that are so long that it almost impossible to remember.
Short domain names are not only easier to remember but also to type. The shorter the name the easier it is for the customer to get to your website. A shorter name is also easier to refer to others either by you or by the customer.

Tip 2: Using keywords in a companyâ€™s domain name?

Using keywords in the domain name males it easier for search engines to index and rank its website. As search engine marketing is one of the key objectives of a companyâ€™s website, it might help if the domain name can help the company achieve a better rank for its website on search engines like Google.
However there are two schools of thought on this issue. As mentioned earlier in this article some marketing experts believe that generic keyword rich domain names may have limitations in developing the companyâ€™s brand. For some companies it may make more sense to create an online brand around its company name or another catch phrase rather than the keywords it targets.
If it is necessary for the companyâ€™s branding; you should feel free to use a domain name that is not based on keywords.

Keywords in domain names may help its ranking on search engines but it is not the only factor that influences its rank on search results. Other search engine optimisation techniques can be used effectively to work around this. Companies that do not have keywords as part of their domain name still continue to perform well on search engines. Large established brands are perfect example of this.

Tip 3: Make it easy to remember

Domain names that are either generic or creative are easy to remember. Whether you decide to select a domain name based on generic keywords your site targets, your companyâ€™s name or another relevant phrase; it is important to ensure that the domain name is easy to remember. This will help customers remember the name with ease.

A domain name that is easy to remember will be easier to establish as a brand than a domain name that is difficult and complicated. A domain name that is easy to remember will also reduce the chances of customers making a mistake in typing it on the browser or search engines.