The video above discusses the two forms of online marketing, Organic search engine optimisation and Pay per click advertising (e.g. Google Adwords). If you are not already familiar with these two forms of online marketing then you are advised to read the article prior to watching the video.
When you consider online marketing for your business by promoting your website the first two techniques you will come across are:

Organic search engine optimisation campaign
Pay per click advertising.

First it is important to understand the difference between organic search engine optimisation and pay per …

1. Poor or outdated design
It is important for your website to reflect a modern clean cut look and feel. If your website looks like it was designed in the nineties then it is important to consider a redesign. A professional design is crucial and the task is best left to experts.
2. Not having detailed information on products
Another common problem with ecommerce websites is the lack of detailed information on products being sold on the website. Although you might have a large product list it is nevertheless important that you have …

SEO Tip #1: Find the Best Keywords
Keywords are phrases users use to find a website on search engines. Identify 4 or 5 top keywords that you want to target. Ensure that the keywords appear multiple times with the text on you website. In order to rank high on search engines the focus on your website should be on your keywords. The keywords density should be approximately 2% to 5% of the total no. of words on a page.
Tools such Google’s Keyword volume search can help in keyword selection. The …

1. Don’t just have static website.
Have your website as a content management system. If you are a business and you still have a static website then it is time you convert your static website into a content management system. A content management system is a dynamic database driven website. A CMS will offer features that a static website cannot deliver.
2. Start using Google Analytics
Google analytics is detailed website statistics software that will allow you to measure your websites performance. You …

Search engines like Google use many factors t decide the rank of a website. It is believed that Google uses more than million different variables to decide which website to display first when a search is performed. Although many variables are used there are some most important ones and considered most imoortant by search engine marketing experts. Some of the most important factors are listed below:· How many sites link to yours
This is one of the most important factors that decide which website ranks higher than others when a …

The video above discusses some of the common search engine optimisation mistakes made by businesses.
1. Not targeting the right keywords
Some people make the mistake of targeting keywords purely based on search volumes, which have nothing to do with the content on their website. Although search volumes should have some influence on keyword selection it should nevertheless be related to your business and website content. Competition is tough and businesses that target the wrong keywords form the start may not get the opportunity to set things right in future.
2. Ignoring the …