Content is the most important aspect of any website whether it is a blog or a company’s website. However, creating quality content takes time and effort. It can be a waste of valuable time and resources if not many users read your content.
In this article, we take a look at 5 simple ways to encourage website visitors to read your content.
1. Use Compelling Titles
Use of compelling titles in your content is essential whether you are writing a blog post or creating a general information page about your company. Appealing headlines help to grab the attention of readers and encourages them to read. Certain types of titles such as How to or lists such as Top 10 reasons or top 5 ways are very popular among readers and tend to be more popular.
2. Good Formatting
Good formatting is an essential principle of good web design and can play a big role in determing readership. There are several aspects to consider. Breaking down content into small chunks with paragraphs or sub-headings, use of lists or bullet points makes it easier for visitors to read your content and makes it more appealing. Most users scan through content as opposed to reading each and every word and well formatted content is much easier to scan through than endless lines of text.
3. Include Media in Content
Try to include relavant images, video or other relevant graphics where relevant. It is generally a good practice to include an image or another supporting graphic in all your content. It makes your content more readable and improves the overall quality of your content and makes it more appealing for readers. Plain text articles on the other hand can be boring and visitors are less likely to read.
4. Good Internal Linking
Good internal linking increases page views and has a significant impact on the overall readership of your content. Although, most blogs include good internal linking within content, this is underutlised on many regular websites. In-context links to relevant pages encourages wider readership of your website whilst improving the quality of your content.
5. Spend Time to Proof Read
Quality is very important if you want visitors to read your content. The more time you spend on proof reading your content, the better its quality will be. Correct spellings and grammar usage are an absolute must. Even the smallest of errors or typing errors can compell visitors to leave your website never to visit again.
6. Good Navigation
Users need to be able to navigate through your website and explore content easily. Good navigation is vital to retain visitors and encourage them to read your content. There are several ways to improve your navigation.
An easy to use menu and well planned structure of your website is essential. Keep your users in mind when dividing content into sections or planning menu items. Offer a good search facility and provide users with additional ways to explore content e.g. related articles, recommended, most popular or most rated content.
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