Selling products on Facebook is becoming increasingly popular among small businesses. Until some time back, it was only possible to showcase your products on Facebook but customers were not able to complete the full order process without leaving Facebook.

However, it is now possible to add fully functional shop fronts on your Facebook page complete with shopping cart, ordering and payment processing facility without customers leaving your Facebook page.

How Can Your Business Benefit?

Facebook is the most popular and widely used social media platforms for businesses. Selling products on your Facebook page is one of the most effective ways to reach out and connect with consumers. Most importantly, it is a very effective way to boost ecommerce sales. A recent study has found that offering products on sale on your Facebook page can increase sale by 15%.

There are many social commerce software and apps that allow you to sell products on Facebook. Here are a few apps that can help you get set up quickly and easily.

Free Facebook Commerce Tools

1) Ecwid

Ecwid is a free app that lets you set up a Facebook store and integrate it with your own website, LinkedIn profile, tumblr, and more. You can manage everything from a central easy to use control panel. It is multi-lingual and offers check out in over 37 languages. It also supports multiple payment options.

2) TabJuice

TabJuice is a completely free social commerce solution for Facebook that lets you sell unlimited products. You can connect with your existing store or create a dedicated store on your Facebook page. TabJuice does not take any commissions so you keep all your profits! It offers fast and easy set up process and intuitive Admin Panel with analytics and tracking.

3) Vendorshop

Vendorshop is a free app that allows users to shop directly on your Facebook fan page, without the need to leave your page.  It offers more than just the ability to sell on your Facebook page. It allows you to offer deals, special offers as well as the ability to reward your fans and turn them into powerful brand advocates.

You can also create and manage different storefronts on different pages from one dashboard. It also offers advanced analytics to track what people are looking for.

4) Payvment

Payvment claims to be the no.1 social commerce platform on Facebook. Its goal is to connect people, products, and conversations in new ways to reinvent online shopping.It are free to use.

Payvment lets you set up an ecommerce store and list unlimited products on your Facebook Page. The basic app is free, but you can upgrade for more features/tools including advanced sales tracking  and statistics.

5) Show & Sell

This is a mini Facebook store front great if you want to showcase up to 10 products on your Facebook fan page. You can use it if you already have your shopping cart enabled website.

It is not designed for your entire catalogue but to showcase your featured products.

It is free but the transactions take place on your website and the buy now button redirects users to your website. Additional viral functionality of the app ensures your products are spread wide, increasing sales, and social engagement with your brand.

6) Beetailer

Beetailer is a service that allows you to integrate your existing online store with Facebook, allowing you to display your products to millions of Facebook users.

You can import your existing web store onto your Facebook page and you also get access to tools for promoting it. Detailed analytics is also available to track your sales. You can use the free version for up to 30 products or upgrade for additional products, advanced support, analytics and marketing tools.

7) Miduu

Miduu lets you create a fully functional store within Facebook absolutely free. You store maintains professional appearance and is packed with many features. It is easy to use and you can launch in minutes.

8) SocialShop

SocialShop is a free Facebook application by Bigcommerce that lets you setup a fully functional shop within your Facebook page. Your fans can browse, buy and share products on their wall without ever leaving Facebook.

http://v2.bigcommerce.com/

9) Social eCart

Social eCart is a fully functional Facebook App that allows anyone to easily sell & promote products on Facebook.  Social eCart can populate all of your present store’s inventory directly to a Facebook page that you specify.  If you don’t presently have an eCommerce store, it will automatically create one for you. Free and paid versions are available.

10) Highwire’s Social Store

Highwire’s Social Store allows merchants to integrate a fully enabled shopping cart directly on any Facebook business or fan page. The free version of Highwire allows businesses to sell up to 100 products on their Facebook page, and accept PayPal and credit cards.

11) letmeintroduce

This is not a shopping cart system but an easy to use coupon system for your existing ecommerce store. It offers unique way to increase social media engagement by rewarding customers with coupons in return for posting about you on Facebook and Twitter.

It’s free to use. All you need to get started is an existing shopping system that accepts coupon/promo codes.

12) Storenvy

http://apps.facebook.com/storenvystoretab

Storenvy is a marketplace and store platform that allows you to open your own online store for free. Once you open your free store, you can use their free Facebook commerce app to import your products on your Facebook page.

It is great for users who do not have an ecommerce website yet for those who wish to increase their reach by creating an additional free store to showcase their products.

13) Central.ly

Central.ly helps business owners turn their Facebook Fan Pages into a new sales channel. It does not provide a fully functional ecommerce store but lets you sell through Facebook comments. It offers a unique way to get more engagement from your Facebook posts.

You can post photos of products to your timeline and your fans can buy with the buy now button inserted in comments. Transactions are processed through your Paypal account so you get to keep all the profits.

14) Muncom

Muncom.com is a free hosted website builder where you can create a store for free. You can then use the free Facebook app to integrate products from your storefront on your Facebook page.  It is a free hosted platform on a sub-domain of the site and provides access to a powerful admin tool to manage your store.

15) ShopBuddy

ShopBuddy, will enable you to showcase your products or services directly on our Facebook pages with a few simple clicks. We currently offer up to 10 products FREE

16) Click4Webstore

Create webstore on Facebook quickly and easily by yourself. Installation of the Click4Webstore into Your Facebok pages is really easy for anybody. If Your store offers a maximum of 3 products, all of our services are for You for free.

17) OWJO

OWJO is an online store for Facebook and the Web. The Facebook store app provides all you need to manage your online business. It is free to use but a flat fee of 7% is charge for every sale that is made via your Facebook store. with Owjo, multiple stores can be managed through a single, user-friendly interface. This means that multiple micro-stores

Paid Facebook Commerce Tools

18) Voiyk

Convenient admin panel allows you to quickly place your items in your Facebook store. You’ll have the ability to display your merchandise on your Facebook page or profile. Easily setup your Facebook Voiyk Store and try the first month for free. The process of setting it up is pretty straight forward.

19) Shoptab

Shoptab doesn’t have a free version available, packages range from $10 to $20 a month. It does, however, have a larger scope of options for international customers, including 45 currency options and language translation. You can easily manage all your products (and edit/upload as much as you want). The more expensive version allows for increased sales monitoring and multiple administrators.

No matter what app you choose, setting up a store on your Facebook page can only help your sales and expand your social media presence. And with various free options, it would be foolish not to.

20) Wazala

Wazala allows you to  create your own online store page with your own branding. You can host in on on wazala or you add your store to your own website or blog. When you have created your store you have the  option to integrate and showcase products on your Facebook page.

21) Sortprice

Sortprice is a comparison-shopping engine that also offers a store application for Facebook. With SortPrice’s free Merchant Store application for Facebook Platform, now you can showcase Your Products to Millions of Facebook Users.

Each Facebook store application has an integrated Wishlist which allows Facebook users to save products and share them with friends. The store app includes many social/viral features, for example any action that a user does gets posted on the news feed for his/her circle of friends to view.

22) Zibaba

Zibaba lets you grow your business using Facebook by creating a customised Facebook store. You can promote your business using daily deals, coupons and more.

In-depth analytics is built-in to the software. It is a paid app but a free but free trial is available.

23) Moluko

With Moluko you could build a standalone Facebook Store or link with your existing online store. It includes Paypal Checkout system and allows you to create custom attributes for the products.

24) LunarStore

LunarStore adds an eCommerce store to your Facebook Page. Features include easy installation on your Facebook Page, secure eCommerce with PayPal or Amazon checkout plus option to promote your Store with built-in features that can prove very useful for obtaining more Facebook Likes and shares.

25). Shoutlet

Shoutlet is an enterprise social media marketing platform designed for larger businesses. Price is available on request. It has many advanced features including the ability to showcase your entire product line on your Facebook page and share products on 100 other social sharing websites.

26) Ondango

With Ondango you can start selling within minutes. It lets you offer your products on your Facebook page. Managing your Ondango shop is easy and intuitive. Although it is a paid tool,  a free trial is available.

27) Vendio

Use Vendio’s Facebook Store application to get your items in front of 800 million+ Facebook users. Customers can shop directly from Facebook on your business page. Features include automatic viral promotion and Shared Wishlists.

28) Social Store By Volusion

Social store is a professional ecommerce solution for businesses that want to sell products on Facebook. It includes a collection of tools designed to get the most out of your social shop.

29) ShopIgniter

ShopIgniter provides a social commerce suite of products for those interested in using Facebook as an e-commerce solution. The suite includes the sCommerce Platform, Social Promotion Engine and Facebook Store.

30) ShopVisible

ShopVisible Social Commerce is an enterprise level ecommerce platform with all the functionality built specifically to drive conversions in Facebook.

31) Facebook Store By Wishpond

Put your Facebook content to use by promoting your products right alongside it. It offersfull-featured merchandising & promotions. You can fully customise the Front Page of your Facebook Store to promote your latest products or sale items and schedule unlimited product promotions directly to your Fans’ News Feeds in Facebook, among many other features.

32) SimpleStore for Facebook by Intuit

This is not a standalone solution. You will first need to set up an Intuit SimpleStore along with Intuit WebPayment, and then you have the option to easily integrate your store onto your Facebook  page. One month free trial is available to test the system.

33) Social Shop by InstanteStore

InstanteStore is a complete e-commerce solution that combines a Web Store, Facebook Store and Mobile Store, thereby enabling to capitalise on the social commerce as well as mobile marketing boom.  Its one stop shop that lets you sell instantly in all 3 places.  Furthermore, if you don’t have your own products you can even add products from its marketplace and earn commissions. There is a 30 day free trial.

34) Storefront Social

Storefront Social lets you create a Facebook Shop in Minutes. You can use it as a stand alone Facebook store or  import products from your website or other online store with ease. It also lets you create exclusive offers for your most loyal fans.

35) Sortal

Sortal is a complete social commerce platform.It takes social shopping to the next level. It allows you to manage one joint loyalty program for fans (Facebook) and customers (Website/Offline) and provides merchants with a range of social sales options including Group buying, Gifting, Influence and much more.  It offers a free and paid version.

Conclusion

Facebook is leading the way in social commerce by becoming one of the first social networks to allow businesses to integrate full ecommerce capabilities on their Facebook page.

Above is one of the most comprehensive lists of Facebook Commerce apps on the web. I hope you will find this useful. If you use social media for your business, you can find out more by reading 60 Social Media Marketing Tips for Business.

How Do You Use Your Facebook For Your Business?

Do you sell products on your Facebook page or plan to do so in the future? We would like to hear from you. Please share your responses by leaving a comment below.