The “Like” feature on Facebook is used to connect with others. This is one the primary ways customers connect with brands on Facebook.

When users click “Like” on your Facebook Page, they are making a connection with your business. This lets you post updates to their news feed or send messages, increasing your reach manifold.  ”Like” is also used as a way to give positive feedback and contributes to you influence.

Businesses and marketers are constantly working on ways to get more “likes” on Facebook. I have put together a list of 23 simple but effective techniques that you can use to get more likes on your Facebook Page. If used correctly, it can provide a big boost to your Facebook marketing efforts.

1. Use Well Designed Follow, Like Button

Use of well designed buttons placed prominently above the fold on your website is one of the simplest ways to increase your following and get more likes on Facebook. Design and placement of buttons can improve conversions.

2. Use Like Box Widget on Your Website

Facebook “Like box” is a Facebook widget that lets you displaye your activity stream on you websites. It can be customised to include other information including total likes, member thumbnails, like button, and more.

A large share of the Likes on businesses fan pages are achieved using this method.

3. Include Share Buttons on all Pages

Share button is different to ‘Follow’ button. Follow button typically links to your Facebook brand page where as the share button lets users share specific web pages with others by adding it to their newsfeed.

There are several social plugins you can use to display Facebook share button on all pages on your website or blog. The more your content is shared, the higher the potential for obtaining likes.

4. Use Good Call to Action in Website Content

Use good call to action with your like button to get more likes on your Facebook page. Studies have shown that explicitly asking users to like your page can improve your chances manifold. Many bloggers have reported increase conversions by simply including the phrase “Please Like our page on Facebook” next to the like button at the end of their posts.

5. Post Quality Content

Posting quality content frequently is the most important reason why people will like your page. There are several Facebook posting tips you can take advantage of.

6. Create a Visually Appealing Fan Page

A well designed, custom branded Facebook page will stand out and be more appealing for users. It will get noticed easily and improve the chances of being likes by users.

7. Display Special Offers to Fans

Revealing special offers to users only after they like your page is a very effective and popular way to generate likes. Many businesses use this method on their Facebook Page to increase engagement and following.

8.   Offer Free eBook to Those Who Like Your Page

A free eBook can be a great incentive for users to like your Facebook Page. This is another popular and highly effective way to increase likes. For best results, create a quality eBook that is relevant to your targeted audience.

See example of the popular web design blog PSD Tuts below who offer a free tutorial to users who like their page on Facebook.

9. Offer Other ‘Fans Only’ Content

Facebook allows you to show different content to fans. This facility is commonly used for displaying eBooks, Offers, etc to fans. You can also use this to offer other useful content to you fans.

Intrepid travel for example, invites travelers to share in-depth posts about their travels, which is only displayed to users who have connected by liking their page. See image below.

10. Use Custom Landing Pages

Send users from your site to custom landing pages on Facebook instead of your timeline. This gives more control to communicate benefits, offer incentives, or design the page to attract likes.

See an example of a custom landing page below offering an incentive for users to like the page.

11.  Contests & Giveaways

Everyone likes a competition. Competitions and sweepstakes are popular on Facebook and have the potential to attract a huge audience. Most competitions require users to like the page in order to participate, making it a very effective way to get likes.

See example below.

 Bonus Methods:

In addition to the methods above, I have come across the following to relatively lesser known methods that you can take advantage of to drive more likes on Facebook.

12. Serve Your Videos Via Facebook

Consider uploading and serving your videos your Facebook alongside YouTube. Similar to YouTube, you can embed your videos from Facebook on any other web page.   Videos uploaded to Facebook automatically display a “Become a Fan” button which can result in more likes.

13. Use Clickable Youtube Annotations to Drive Likes

Creating clickable annotations on your You Tube videos can be another effective way to get Likes.

Although YouTube have stopped the ability to link to external sites using annotations, it is still possible to use external services such as linkedtube.com that let you add overlays to your Youtube videos that can be linked to external sites. You can use this to create link a link in videos to “Like” your page.

Conclusion:

The number of Likes on Facebook is a measure of your overall influence and reach on Facebook. Getting more “Likes” is an essential component of Facebook marketing and an integral part of an effective Internet marketing strategy. The methods above should help you get started.

Do you use any of these methods to get more “Likes”?

What methods do you use to get likes? Perhaps you would like to suggest a new method to this list. Please add your response by leaving a comment below. All genuine responses will be published.