Call to action is one of the most important elements on business websites. Call to action improves the productivity of your website by helping you to generate leads for your business. Call to action refers to website elements that encourage users to perform the desired actions, typically taking the user one step closer to becoming your customer. It can be a button, form or link on a website that helps to boost conversion rates, resulting in more generate leads or sales for the business.
Although relevant ‘call to action’ elements should be displayed on all pages of your website, the homepage offers a special opportunity for its use. In this article, I have highlighted some businesses that make good use of call to action on their homepage and how they have done it.
Here 10 Examples of Good Call to Action Use on Homepage:
Freelancer.com is the world’s largest outsourcing marketplace, empowering entrepreneurs & small businesses worldwide. Getting employers to post their project is critical to the success of the business. ‘Post a Project’ call to action is displayed prominently to the homepage to drive visitors towards this action.
AppSumo offer the greatest, geekiest products for entrepreneurs. They find the most innovative, creative, and practical stuff out there and bring them to you, directly and affordably. The company relies on its website to generate leads for the business. This is achieved by placing the newsletter registration form at the top of the homepage to get maximum attention from website visitors.
Aweber is one the leading mailing list management services. The trial offer of $1 for the 1st month is an essential element of the main sales funnel and is responsible for generating most of their new business. The ‘Sign up for Just $1′ call to action that is used on all slides of the slide-show, helps to draw casual website visitors towards this offer.
Trusted by millions, Basecamp is the leading web-based project management and collaboration tool. To-dos, files, messages, schedules, and milestones. The ‘Free Trial’ offer is an essential element of Basecamp’s marketing strategy. The ‘free trial’ call to action is displayed prominently above the fold on the homepage and is very effective for generating leads.
Jobsite is a leading UK recruitment website, with over 100,000 jobs each month and thousands more added daily. The website uses a number of calls to action on the homepage to boost conversions and generate leads. These include ‘Find a Job’ feature targeting employers and well the registration call to action that targets job seekers.
Wufoo’s HTML form builder helps you create effective lead capture forms on your website. You can use their web form creator to power your contact forms, online surveys, and event registrations. Online registrations forms the core sales funnel for the business. It does this well by placing the Sign up for Free, Demo and Tour calls to action prominently above the fold on the homepage.
NCover is a .NET code coverage tool designed for developers of the .Net platform. Centrally placed call to action asking customers to ‘Download 21 day free trial’ is very effective for redirecting the attention of website visitors towards this offer and motivates them to download the software. This is one of the main sources for new leads for the business.
Livestreamâ€™s mission is to connect people and live events. Livestream offers event owners a complete set of hardware and software tools to share their events with a growing community online. Encouraging new users to sign up for the free service is essential for the growth of the business. Call to action encouraging users to join is displayed prominently in an overlay in the centre of the homepage. It is difficult to miss it as you have to close the pop-up in order to continue using the site.
Plan HQ is a live dashboard of your business plan where you and your team set goals and action plans, work together to complete actions and achieve goals, and achieve your business plan. A good headline and call to action buttons for ‘Sign up’ and ‘Take a Tour’ on the homepage helps PlanHQ to attract new leads.
Expression Engine is a professional publishing platform with an extensive community. The ‘Buy Now’ call to action is placed prominently on the home page and reinforced with 100% money back guarantee to motivate potential customers to buy the product.
What call to action techniques do you use on your website? Are you displaying relevant calls to action on your homepage? We would like to hear from you. Please add your response by leaving a comment below.
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