This is the second part of the post “73 Killer Tactics to Get More Likes“  on Your Facebook Page. In the first part we discussed 35 techniques for obtaining more likes. Here are some more ways to achieve this.

36. Promote a Cause

Getting likes by associating the ‘like’ with a good cause is a very effective and popular method to increase following.

See example of a campaign by Wilson below.

Another good example is Community Techknowledge who increased their likes by 700% in one week by requiring Facebook users to like their Page in order to vote for a non-profit hero.

37. Write a Blog Post

Write a blog post to promote your Facebook page. Publish it on your blog as well as on other blogs. Use compelling copy and focus on the benefits of following your page on Facebook.

38. Upload & Serve Your Videos Via Facebook

Most people upload & embed videos on website via You Tube. However, uploading your videos to Facebook offers one distinct advantage. Facebook videos automatically display a “Like”button which can be very effective for generating likes.

39. Leverage Author Bio of Articles

Most businesses use article marketing to promote the company’s website. Include a link to your Facebook page in the author bio that is displayed below every article to drive likes. Use the article directories including Ezine Articles.

40. Use Facebook Ads

Facebook Ads are relatively inexpensive and one of the fastest ways to grow your fan base. It has proved very effective way for generating Likes. The Supre fashion brand did this to obtain 40,000 fans quickly.

41. Rotate Your Ads Frequently

If using Facebook Ads, remember to rotate your ads daily. Studies have found that Ads generate highest conversion at the start and fall after the first 24 hours. Rotating your Ads lets ensures conversions remain high.

42. Use Blog Comments to Drive Likes

Blog commenting on other blogs is a very effective link building technique. Consider adding a link to your Facebook fan page in the URL field of the comment form instead of your website. If your comment is valuable, users will visit your page, improving your chances of obtaining more likes.

43. Use Forum Signature

Use forums to promote your Facebook page and generate likes. Include a link to your Facebook page in your forum signature that is attached to your posts. Participate actively and contribute something of value for best results.

44. Use Social Bookmarking

Post a status update on the top 10 social bookmarking sites promoting your Facebook page. Post a link with a clear message asking users to like your page.

45. Like Other Pages

Whenever you like another user’s page, they receive a notification with your details. Page owners often take note and reciprocate by liking your page in return.

46. Comment on Other Facebook Pages

Commenting on posts, photos or videos of other Facebook users of similar interest will improve your visibility on conversations relevant to your niche and get you noticed by a larger audience, often resulting in more visits and likes for your page.

47. Link to Your Page from Your Profile

Your Facebook fan page is different to your personal profile. The info section of your personal profile lets you include links you are affiliated with. Adding your Fan Page here is an easy way to promote your page.

48. Use Press Release to Promote Your Facebook Page

Use press releases to advertise the benefits of your Facebook page and attract new likes. There are many free press release websites you can take advantage of.

49. Include a Link in Your LinkedIn Profile

Link to your Facebook page from your LinkedIn profile

LinkedIn allows every user to include up to 3 links with custom anchor text in their profile. Use one of these to link to your Facebook page along with a good call to action as your anchor text.

50. Create Custom Banners to Encourage Likes

Use well designed custom banners to promote your Facebook page and encourage likes. You can use it on your website, blog as well as in other content.

See example below.

51. Promote Your Fan page on Other Content Sites

Promote your Facebook page on document sites such as Slideshare or other free user generated content sharing sites like HubPages or Squidoo. Include a link to your Facebook page with a call to action to like your page in your documents and/or profile.

52. Leverage Groups on Facebooks

Groups consist of several users and can be very powerful for generating likes. Find large groups from your niche and contact Group administrator to discuss the possibility of including your content. Targeting large groups can be very effective for increasing your reach and generating likes.

53. Use Youtube Annotations to Drive Likes

Although YouTube have stopped the the ability to link to external sites using annotations, it is possible to use external services such as linkedtube.com to add linkable overlays to your Youtube videos. You can use this to link videos to your Facebook Page.

54. Integrate Pinterest

Pinterest is the fastest growing social network. Integrate Pinterest with your Facebook page with the help of apps like Pinvolve to attract new users and make your fan page more appealing. This can result in more likes for your Facebook page.

55.  Split Test

Conduct split testing with free tools such as Google website optimiser to find out what works best. You can test several aspects of your Facebook marketing strategy e.g. design and placement of your buttons, landing pages, and more.

Simple things like changing button position can have a big impact on conversions.

56. Use Wildfire App to Run a “Fans Only” Contest

Wildfire is an easy-to-use yet powerful tool to grow and engage with your audience on Facebook. It allows you to run a fans only contest of any kind. Users have to like you page in order to participate, resulting in more likes for your page.

57. Use Good Call to Action

This can be applied to several techniques discussed in above. E.g. use good call to action with the following:

• With Like button on website and blog posts
• In Forum signatures
• With Like button in Emails
• When links to your Facebook page in other social profiles such as LinkedIn
• In Your Banners

 58. Take Advantage of Status Tagging

Facebook lets you tag other users in your status updates by using the @username or @pagename in your updates. This is another way to increase your reach and to get noticed by others who in-turn may tag you or follow your content.

59. Incorporate Facebook Into your LinkBuilding Strategy

Use links to your Facebook Page as part of your link building strategy. The more links you build to your Facebook Fan Page, the more traffic it will receive.

60. Keep a Close Watch on Insights

The built-in Insights features on Facebook pages is a very powerful tool for improving your results. Monitor it constantly to study how users are interacting with your content and refine your strategy accordingly.

For the remaining 13 techniques, please read “Part 3 of 73 Killer Tactics to Get More Facebook Likes“