SEO is the short form for search engine otpimisation. Search engine optimisation is the process of improving the online visibility of your website on search engines with the primary objective of getting more visitors to your website. Search engine optimisation is a highly targeted form of advertising.
One of the key objectives of any search engine optimisation campaign is to display your website on the first page of search engines like Google when a user searches for a product or service that your business provides. 4 out of 5 internet users use search engines to find what they are looking for. If your website ranks on the first page, the chances of users visiting your website are high. On the other hand if your website does not rank in the top 15 results then the chance are almost nil.
It is now common knowledge that a first page rank on major search engines like Google can be a valuable asset for your business and offers a high return on your investment.
Search engine marketing allows smaller businesses to compete effectively with established businesses in their industry. The costs involved in online marketing are much lower than advertising in traditional media such as print, television or radio. With an effective search engine optimisation campaign a small business can easily rank on the first page of major search engines like Google along with some of the leading competitors.
Recent trends have shown the increasing role of e-commerce and online services over traditional markets. The online market is fast becoming the primary sales channel and in many industries traditional high street sales have been overtaken by online sales.
Why do businesses that already advertise on other mediums need to invest further in search engine optimisation?
Recent trends in consumer behaviour show that more and more users are using the internet to find what they are looking for. Online sales are booming across all industries. Even in cases where customers will actually make a purchase from a from a high street store or by phone; it is now common for customers to first search for the product or service online to research information or find a place to buy. The increase in the use of the internet for finding products and services has made it essential for business websites to appear on search engines for the keywords they are targeting. More and more smaller businesses are investing in search engine optimisation for their website in order to remain ahead of their competitors.
No matter what product or service you offer, whether you offer it locally, nationally or internationally; search engine optimisation can have a positive impact for your business. It is an investment that needs to be done sooner rather than later. The importance of search engine optimisation for small businesses is common knowledge now. Small businesses have realised the value of receiving targeted traffic from search engines. This is not sue to hype but the need is driven purely by market factors and changes in consumer behaviour patterns. More and more users are relying on search engines to find what thy are looking for and this trend is only set to grow further.
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