Lead capture forms or sign-up forms are very important on any business website, and an essential element of an effective landing page. The design and placement of sign-up forms plays a vey important role in determining conversion rates. A well designed form placed prominently above the fold on your website can help your business generate more leads.

In this post, we take a look at 6 examples of good sign-up forms that are very effective for generating leads.

1. Formstack

Formstack is a tool that allows you to create eye catching forms for your website. It makes sense for them to tapply good form design principles on their own website, which they have done well. Take a look at the example below. The 14-day FREE Trial form is appealing and placed prominently above all other elements on the homepage.

The information on the left of the form further compliments the offer.

2. Quirky

Quirky is a website that targets inventors. It helps bring new consumer products to the market by enabling a fluid conversation between a global community and Quirky’s expert product design staff. Encouraging inventors to share their new ideas is one of the most important aspects of the business. It does this well by placing a sign-up form at the top of the homepage that inventors can use to join and submit their new idea. See image below.

3. BarrackObama.Com

The 2012 US elections is tipped to be the closest election in US history and fundraising via the website has been critical to both campaigns. Barrack Obama’s website does this well by incorporating a simple but effective fund raising form in the centre of the website. See image below.

4. Blogger Talk

Blogger Talk leverages its vast collection of Webinars and Interviews to build its customer database by requiring website visitors to register in order to gain access. The sign up form occupies most part of the site above the fold which in turn enables them to generate more leads. All other content and website elements are placed below the subscription form. See image below.

5. Young Pre Pro

YoungPrePro teaches readers how to write for traffic and money. The site uses a well designed sign-up form place prominently at the top of all posts to help grow their email list. See example below.

Conclusion:

The ability to generating leads is an essential characteristic of any professional website. If you use effective form design principles together with prominent placement on the website, you are half way there. I hope you will find the above examples useful and can use it for inspiration when designing or upstanding your own website or blog.