LinkedIn is one of the best ways to promote a business on the Internet. Businesses of all sizes can benefit by creating a presence on LinkedIn.

Social media marketing has become an integral part of any successful online marketing strategy today. To get the most out of social media and reach as many users as possible, it is common for businesses to use several social networks including Facebook, Twitter, Pinterest, LinkedIn, and more. In this post we take a look at LinkedIn company pages which should be one of the highest priorities for any business.

LinkedIn is not just a site for professionals to interact with each other. It is an equally powerful tool effective for marketing a business. There are many ways to market a business on LinkedIn. Creating a company page for your business is one of the simplest ways to do this. LinkedIn company pages are similar to brand pages on Facebook. It is different to your personal profile.

Before we discuss how to create a company page for your business, let’s take a quick look at some of the reasons why a business should join LinkedIn.

Why LinkedIn?

• LinkedIn is one of the most popular and widely used social networks.
• LinkedIn has a professional user base consisting of experts from across all industries
• LinkedIn is great for connecting with your market, jobs, researching companies, connecting with users, finding new business opportunities, and branding.
• LinkedIn company pages are a great way to increase the visibility of your business on the Internet.
• In addition to direct exposure, you can divert visitors to your company’s website
• Get extra exposure for your blog posts by syndicating your feed
• Recommendations and testimonials on LinkedIn are considered more credible than many other sites

How to Create a Company Page on LinkedIn – Step by Step Instructions

Listing your business in LinkedIn’s company directory is straightforward and free. A step by step description of how to add your company page on LinkedIn is given below.

1. Create Your Personal Profile

First and foremost, if you don’t already have an account on LinkedIn, create one now. Although personal profiles belong to an individual and is different to your company page, having a personal account is essential to create a company page for your business.

2. Add Your Company

Follow the ‘Companies’ tab from the top menu on LinkedIn. On the company directory, you will find a link to ‘Add a company’ at the top right. See image below:

If you have added your company listing before and you are signed-in, you will be able to update your listing here.

On the next step, you will be asked to provide your company name, email and asked to confirm that you are authorised to represent the company.

When you click on ‘Next’, you will receive an email with a confirmation link.

3. Follow the confirmation link in email

Click on the confirmation link in the email and complete the set-up.

You will be able to enter basic information about your company including ke its description, number of employees, and industry it operates in.

The ‘Add Company’ wizard lets you customise your company profile. Here you will be able to add your company logo, location and other relevant information.

When you are updating your profile, make sure to the feed for your company blog. This will automatically display your latest blog posts on your company page and is a great way to ensure the content on your company page remains fresh.

Statistics

Monitoring your performance is an essential part of marketing your business on LinkedIn effectively. You can use LinkedIn’s built-in statistics for company pages. It offers a valuable insight into the performance of your company page including a breakdown of visitors divided by sectors.

There is a built-in statistics tab on your company page that offers visual representation of the following metrics about your company page:

• Total Page views of your company page
• Unique visits to your company page
• Visitor demographics by sector
• Clicks to your various product & service pages

Conclusion:

LinkedIn is one of the most important social networks. Creating your company’s presence on LinkedIn should be integral to your online marketing strategy. You can use the steps above to create a company page for your business on LinkedIn.  This will also make your business available on LinkedIn’s business directory.

LinkedIn will also automatically aggregate information related to your company from other sections of the website and display it on your company page. This includes links to any job listings you add to the jobs section, or links to other employees of your company who have personal profiles on LinkedIn.