Anyone with basic skills can set-up a website these days. If you want your website to stand out and achieve the desired results for your business, it is important to ensure customers find your website trustworthy.

In this post we take a look at seven easy ways to make your website trustworthy and credible for visitors. You can take advantage of these tips to instil confidence among website visitors and help convert them into customers of your business.

Here are seven easy ways to make your website appear trustworthy to visitors.

1. Display Testimonials

Testimonials from existing customers go a long way in building trust and confidence among prospective customers. What existing customers have to say about your business is far more powerful than sales literature about your company.

2. Display Full Contact Details

Displaying your full business address is an essential characteristic of a professional website. It is one of the main factors contributing to the trustworthiness of your business. The Companies Act already requires businesses to list the full registered office address on the website, typically on the contact page. I would recommend displaying your address in the footer so it is easily visible to customers on all pages of your website.

3. Add Phone Number to Header

Adding a phone number to your website header ensures it is displayed prominently on every page of your website. This adds credibility and trust among customers as it gives them the peace of mind knowing that your company is just a phone call away should they need support or additional information about your services.

4. Display Accreditations & Affiliations

Many businesses are affiliated to a professional body such as chambers of commerce or another industry specific organisation. Displaying their logos on your website is an easy way to add trust in your business.

5. Add Case Studies or Client List

Displaying case studies or client list is an easy way to highlight your experience and build trust in customers and make your business come across as credible and trustworthy.

You can create a dedicated page on your website as and/or showcase your main clients or projects via a widget on your homepage or sidebar of your website

6. Display Terms & Conditions and Privacy Policy

Displaying Terms & Conditions and Privacy Policy on your website serves more than one purpose. It ensures compliance with regulations as well as makes your business appear trustworthy to customers.

7. Add a Blog

Blogs offer several benefits. It is good for SEO and is a very effective way to drive traffic to you website. Adding a blog on your website also adds credibility for your business. Studies show that businesses that have a blog are considered more trustworthy by customers. Blogging also has a direct impact on customer acquisition. This occurs due to increase in trust, traffic, and visbility among other factors.

8. Check for Spelling and Grammatical Errors

Creating content for all pages on your website is a tedious and time consuming process. It is very easy to make mistakes even if you have exceptional copywriting skills. Even the smallest of typos or grammatical errors can result in loss of credibility and trust in your business.

9. Check for Broken Links

Broken links result in loss of credibility and trust in your website in addition to affecting your search engine ranking. Tools like brokenlinkchecker.com offer an easy way to identify and correct broken links on your site.

10. Use a Credible Domain Name

The domain name of your website plays a role in how your business is perceived by customers. I would recommend choosing a domain name that reflects your brand or business name as opposed to keywords.

If you do decide to use keywords in your domain name, make sure it is associated with quality and not affordability. The latter can easily convey the wrong message about the quality of your services and be detrimental to your branding. Let’s take a simple example of two hypothetical domain names, xyzmedia.co.uk and cheapbusinesswebsites.com. Which of these do you think sounds more credible?

11. Add Copyright information to Footer

Displaying copyright information in the footer of your website is one of the easiest ways to make your website trustworthy to website visitors. A standard content copyright message will suffice. Make sure the dates are current.

12. Display Company Registration Details

Every business should list its company registration number on its website. The companies Act also requires the place of registration to be stated e.g. “XYZ Enterprises Limited is a company registered in England and Wales with company number 1234567″.

Registration detail is is one of the important elements of about page or contact page. However, I would also recommend listing your company registration details in the footer of the website for maximum visibility. It is an easy way to make your business appear trustworthy to customers

Conclusion:

There are millions of websites on the Internet but only a few are successful and achieve the desired results for a business. Trustworthiness and credibility are some of the most important factors that make a website successful. The simple tips above can help you to make your website trustworthy and credibility to customers.