Setting up a profitable online business requires significant time and effort together with an effective Internet marketing strategy. Measuring the success of your website is an important part of this strategy.

Everyone wants to know if their website is achieving results. Measuring the success of your website also helps you to monitor your performance and determine the effectiveness of your efforts.

There are various aspects of your website that you can track to measure your success. The success parameters and benchmarks may vary depending on your goals and your targeted market. However there are some common metrics that apply to every website or business on the Internet.

Here are 14 metrics that will help you to measure the success of your website or business on the Internet.

Website Traffic:

1. Total Unique Visitors:

The total number of unique visitors to a website is one of the most important metrics to measure the performance and growth of any website. It is often used as the measure to identify leading sites, making this an essential parameter for measuring the performance and growth of websites.

2. No.of Pageviews:

The total number of pageviews is another very important metric used to measure success online. It is particularly useful if you want to make money by offering advertising on your website.

This metric is often used by marketers to identify leading websites.

3. Alexa Traffic Rank:

Alexa, a subsidiary of Amazon, is a ranking service that tracks millions of websites from all over the world. It calculates traffic rank of websites among other metrics. Although Alexa rank is not very up to date, it can be a useful indicator of a website’s performance. It is particularly popular among webmasters.

4. Bounce Rate:

The bounce rate is a very important usability metric that can be measured by any website statistics service such as Google Analytics.  Websites with a lower bounce rate can be much more successful and profitable even with lower traffic than ones that suffer from high bounce rates. The lower your bounce rate, the more targeted is your traffic.

Social Media:

5. Technorati Authority:

Technorati is particularly useful if your have a blog. It is the leading blog search engine and directory. Technorati rank and authority awarded by the site to all blogs is widely accepted by professionals throughout the world as the leading measure for blog authority and ranking.

6. Facebook Likes:

On Facebook, users connect with brands using the “Like” feature. Most websites are connected with their Facebook page and are constantly working on increasing the number of Facebook “Likes”.

The more “Likes” you have on Facebook, the more will be your reach and more successful you will be.

7. Twitter Followers:

Twitter has become an essential tool for businesses and consumers to communicate with each other, making the the total number of Twitter followers an effective parameter to measure your success.

8. Klout Score:

Klout is one the most popular and widely used services to measure your combined online influence. It aggregates data from several social sites and calculates a combined influence score on a scale of 100. It has become the norm for measuring online influence all over the world.

Revenue & User base:

9. Ad Revenue:

It is common for websites, not just blogs,  to generate revenue by selling advertising on the site. This includes making money from Google Adsense, selling banner space on the website, or utilise other advertising networks. The total ad revenue from your website can be another effective way to measure your success.

10. Overall Income from Website:

One of the main objectives for any website is to generate a steady income. Most websites and blogs want to eventually make money from the website. This can include ad revenue as well as revenue generated from product sales.

Assuming you site is not new, the total revenue generated from your website can be an important metric for measuring the success of your site.

11. Conversion Rates:

Conversion rate measures leads generated via your website. The better your conversion, the more successful you will be. There is more to conversions than simply tracking product sales. It can be equally effective for measuring several other aspects including registrations, enquiries, participation in surveys, email sign-ups, and more. Conversion rates make a very reliable metric for measuring the success of your website as well as marketing campaigns.

12. Email Subscribers:

Email marketing is one of the biggest assets for any business. Websites are constantly looking for new ways to grow email list. The total number of subscribers is a very useful metric for measuring the growth of your website.

13. RSS Subscribers:

Many websites, in particular blogs, let users subscribe to website updates via RSS feed. The total number of RSS subscribers is another useful metric for measuring the success of your website or blog.

Conclusion:

Everyone wants to know if their website is achieving results. Whether you are professional blogger or run a business, the eventual success of your website is likely to be one of your main goals. The 14 ways and metrics discussed above are very effective for measuring the success of your website on the Internet.