So you have started your business and launched your new website. One of your first considerations is likely to be how you can drive traffic to your new website and get exposure for your business online. As you are probably aware, the online marketing landscape is changing. The last year has seen a significant shift in how search engines like Google rank a website. Many high ranking websites have suffered as a result.
Getting traffic to a new website can be particularly challenging as many start up businesses do not have an advertising budget not do they have an existing client base or an extensive email list to target. In this article we take a look at 7 techniques that still work and are effective for business exposure and website traffic.
1. Comment on Most Influential Blogs In Your Niche
Use Technorati to identify and make a list of the top 20 blogs that target your niche. Visit each blog and join discussions by leaving a comment. Make sure your comment is relevant to the topic and adds value to the discussion. Choose a combination of recent posts and posts that are most popular on the blog. Most blogs have a “Most Popular” widget in the sidebar that you can use to find popular discussions. Repeat the process on every blog and do it frequently.
2. Participate in Leading Forums In Your Niche
Identify and make a list of at least 10 high ranking forums that target your niche. A simple search on Google should be enough e.g. if your website is about Web Design you can search for “Web design forum” (without quotes). Alternatively, you can search for blog posts or articles about forums e.g. “Top web design forums” which is likely to produce a list of leading forums in the sector.
Once you have identified your forums, create an account on each and update your profile with a description of your business and a link to your website. Additionally, look for the forum signature link in your profile and add a link to your website in your forum signature. Forum signatures are displayed below each of your forum posts.
The final step is to find relevant discussions and post a response. Most forums also encourage new users to post a thread introducing themselves which you can also take advantage of. Try not to adopt a promotional tone. Your forum signature is where you get to promote your business or your website, not the discussions themselves. Repeat the process frequently on all forums in your list.
3. Distribute Press Releases on Top Free PR Services
Press release is one of the quickest way to promote your business and drive traffic to your new website. Write a press release announcing the launch of your new website and publish it on the top 5 to 10 press release sites. Use keyword rich title for maximum exposure. This will give your business and your website some much-needed quick exposure.
Your press release should be at least 300 words in length and include a good introduction and a link to your website at the end. Repeat the process every few weeks if you can. If you have a budget, you can increase coverage manifold by targeting paid services such as PR.Com.
4. Publish Articles on Top 5 Article Directorie
The popularity of article directories have suffered in recent search engine algorithm changes. However, the top article sites like EzineArticles can still prove beneficial for new websites and provide some exposure and traffic.
Write a few articles on topics related to your new website e.g. if your business offers web design services, you could write articles on “5 Web design tips to get the most out of your website” or “How to Design a Great Website”. Next, create an account on the top five article directories and complete your profile. Finally, publish your article along with a good author biography at the end with a link to your new website.
Repeat the process every month or two. If you have the time, try to publish unique versions of the articles on each article directory as publishing unique content will increase your benefits.
5. Save Your Articles As PDF and Publish on Document Sharing sites
Create a free account on the top five document sharing websites. Make sure to complete your profile with a good description of your business and link to your new website. Now, save your articles as PDF documents and add it to respective document sharing websites.
Instead of publishing all document on the same day, spread them across throughout the month. Make sure to include a bio at the end of the documents and check to verify your link is active. Ā For best results, spend some time to update, format and brand your documents. Adding your logo and other details can help create brand recognition.
6. Add Your Site To Dmoz
DMOZ or the ODP (Open Directory Project) is the largest, most comprehensive human-edited directory on the Web.There are tons of directories that provide a listing service to businesses and webmasters but DMOZ is the most important from an SEO point of view. Although it is a free service, it can take months for your submission to be approved and listed on DMOZ which can be very frustrating.
Listing your business on DMOZ creates two important links to your website – one from DMOZ and one from the Google directory. Although DMOZ itslef is not likely to provide noticeable traffic to your website, the incoming links received by yourwebsite is considered important by Google and affects your search engine ranking. It is thus highly recommended to get your website listed.
7. Use Google Adwords (Or Try With Free Vouchers)
Building your organic ranking on Google can take time. In the short term Pay per click advertising such as Google Adwords can be very helpful. However, with ever increasing competition and rising click costs, it can be a drain on your budget. You can take advantage of Free Adword Vouchers (up to $100) to test the program and get some real traffic to your website.
There are many ways to get a free Adword Voucher. Simply search on Google and you should be able to find it easily.
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