Twitter is one of the most popular and widely used social networks among businesses throughout the world. Businesses, small and large, have been using Twitter effectively to reinforce their brand and connect with consumers.

The best long term strategy for using Twitter for your business is to share quality content frequently in order to improve your brand’s visibility and reach. However, it takes time and effort to build your following. For quick results, you can take advantage of paid advertising on Twitter.

Twitter offers several paid advertising options that can be very effective for generating a quick response.  It can be a great asset  to your overall Internet marketing strategy.

In this article we take a look at the main advertising options on Twitter. They can be very helpful for generating a quick response.

1. Promoted Tweets

Promoted Tweets helps to amplify your message by increasing the visibility of your post on Twitter, resulting in more reTweets  and exposure for your brand .

How does it work?

Promoted Tweets start out as regular Tweets. Advertisers can then choose one of their existing tweets as “promoted” to get more coverage. You can also take advantage of Twitter’s geographic targeting to make your ads more relevant and tailor the delivery of your messages to users in specific locations.

Where is it displayed?

Promoted Tweets are displayed at the top of relevant search results and can be targeted to user timelines. See example of promoted Tweet below.

How much does it Cost?

Promoted Tweets are priced on a Cost-per-Engagement (CPE) basis, so you only pay when someone reTweets, replies to, clicks or adds your your Promoted Tweet to their favorites. In addition, impressions on ReTweets are free and can extend the reach and cost-effectiveness of your campaign manifold.

2. Promoted Trends

How does it work?

Promoted Trend works in the same way as trending topics however unlike Trending topics, promoted trends can be purchased by an advertiser. Users who click on a Promoted Trend see Twitter search results for that topic, with a related Promoted Tweet from the advertiser at the top.

Where is it displayed?

Promoted trends feature prominently next to a user’s timeline. You can use promoted trends to capture user’s attention, generate interest about your brand or products, and encourage conversations.

Because of this placement, a Promoted Trend gets huge exposure and is ideally placed to kickstart or amplify a conversation on Twitter. It can also prove very effective for driving conversions.

See example of promoted Trend below.

3. Promoted Accounts

Promoted Accounts can be a quick and effective way to increase your Twitter followers and improve the visibility of your brand. It is a great way to get noticed online. It is very effective for increasing the number of followers.

How does it work?

Promoted Accounts feature suggests accounts that people don’t currently follow but may find interesting.

When an advertiser promotes an account, Twitter will find users with similar accounts and recommends the advertiser’s Promoted Account to them.

Where is it displayed?

Promoted Twitter accounts are featured under the “Who To Follow” section of user accounts as well as in search results. They are also displayed on profile pages as part of the “Similar to you” widget.

See example below.

4. Political Ads

Political Ads are advertising campaigns purchased by political advertisers in order to reach a wider audience or engage current followers on Twitter.

How does it work?

Political Ads function in the exact same way as campaigns run by other advertisers on Twitter. These ads may include Promoted Tweets, Promoted Accounts, or Promoted Trends. Political Ads are run by candidates and their political committees and currently only available to political advertisers within the United States.

Where is it displayed?

The display depends on whether it is used as Promoted Tweets, Promoted Accounts, or Promoted Trends. An example is included below.

Conclusion:

The popularity of paid advertising has been instrumental in the phenomenal growth of Twitter among businesses. It is one of the most cost effective social media marketing methods.

If used correctly, the paid advertising options on Twitter discussed above can be can be a great supplement to your existing Twitter marketing strategy.

How do you use Twitter for your business?

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