Press release distribution has a very special place in SEO and internet marketing. It is an excellent PR and communication tool for companies.

It is a very effective way to promote your business online and to get your message out to a huge consumer base.

Press release distribution is an essential component of a successful internet marketing strategy and is equally effective for small business as well established companies. Press releases have high visibility on the internet and offer several benefits for your business.

Here are the 10 main benefits of Press release distribution for your business:

1. Easy to Implement

Press release marketing is a relatively straightforward process when compared with many of the other SEO and Internet marketing methods. It can be easily managed and monitored in-house. The publishing criteria of most PR and news sites are fairly relaxed and the acceptance rate is high.

2. Instant Results

The results of press release distribution are relatively quick to achieve.  Press releases are considered to be time sensitive and are hence picked up by search engines and several news sites typically within a week or two of being published.

This instant visibility and traffic can be a major benefit while you continue to put your efforts into other long term techniques like article marketing.

3. Brand Exposure

Press release is a great way to boost your company’s visibility and get your business noticed online. It is important  for small businesses and established companies alike. You can use it to let consumers know about your brand, what you do and how your services can benefit them. Press releases also get noticed by other publishers and journalists who may give your business more coverage over time.

4. Improved Google Rank via Back-Links

In addition to direct exposure for your brand, press release distribution also plays a role in improving your Google rank. It provides link building opportunities for your website which is one of the most important factors for ranking high on search engine results.

5. Drive Traffic To Website

Press release marketing is one of  the top ways to drive traffic to your website . In addition to improving your search engine rank, well written press releases can provide a steady stream of website traffic by encouraging readers to click on your link and visit your website.

6. Credibility for Your Business

Press releases add credibility to your business. It helps to improve your online influence and establish your expertise in your niche. This in turn builds trust in customers who are more likely to buy or avail of your services.

7. Inexpensive Marketing Method

Press release marketing is relatively inexpensive compared to other forms of promotions and advertising.  You will incur some expenses if you want to utlise a professional press release distribution service however you can easily write their own press releases and take advantage of the many free press release websites.

8. Improved Coverage on Niche News Sites

In addition to getting good overall coverage on the internet,  Press releases feature prominently on specialist news sites such as Yahoo News and Google News. There is no way to submit content for inclusion on these sites directly. They often syndicate content automatically from leading press release sites.

Being published on these sites can provide a further boost to your credibility and increase your reach manifold.

9. Get More Customers

One of the main goals of press release marketing is to attract more customers to your business. Most of the benefits discussed above such as more traffic, credibility and brand exposure ultimately lead to more inquiries and customers for your business. Press releases are read by a huge audience. Many of these are your prospective customers.

10. Remain Competitive

Every business with a marketing strategy uses press release distribution actively. If you don’t publish press release you will most likely loose out to your competition. The results will be visible across many areas of online marketing including your website’s Google rank, overall visibility of your brand, credibility, and more.

Do You Use Press Release Distribution?

All businesses can benefit from press release distribution. No matter what industry you are in or how small your business is, you can benefit from press release distribution.

Do you use press release to promote your business? How often do you publish? Please leave your response by adding a comment below.