Professional Web Design – Five Elements of good design

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Professional Web Design – Five Elements of good design

2 March 2009 and last modified on March 24th, 2009 at 8:24 pm, No Comment

There are over 30 million websites on the internet. In order for your website to stand out and be visible, the design of your website should be balanced and pleasing to the eye. Whether your websites is a company website or a personal one, essential elements in web design need to be addressed in order for it to make its mark.

A website should consider a combination of factors in its design. The fundamental theory of Web design balance is an accurate presentation of various design elements on any page. The presentation and layout of the particular page will eventually determine how well balanced your design is. Your web design company or web designer should ensure that every page of the website contributes to the overall balance of your website. Your web design company can provide you with the guidelines that should be followed in order to maintain this balance.Â Guidelines can be brief or detailed and can include a number of items such as alignment of text, consistent font style, and so on. It is important to ensure that all elements on a web page are arranged according to a preset grid system to help you achieve the required balance and ensure consistency across pages.

The three main types of balance that you may consider as you design your page are:

1. Web Design Balance

Consistent design: – Consistency in web design can be achieved across the entire website by placing all the design elements in an even fashion. E.g. a heavy element on the left is matched with another lighter on the right. However the elements should not be exactly the same, because that would make your web page design look stale or boring.

Inconsistent design:- Developing a website with an inconsistent design can be damaging for your companyâ€™s brand. Consistency should be, maintained within a particular web page and also across the entire website. Consistency includes the right image positioning, combination of colours, texture and overall layout. The result of a consistent design can be a visually appealing and pleasing website.

Discordant:- Discordant websites are websites that are usually associated with action or motion. These typical designs make clients uncomfortable so they are best used for sites only in specific situations. For most cases it is best to avoid this in web design.

2. Web design contrast

In Web design you can take advantage of contrast without overloading your readers with a loud contrasting colour scheme. Web design companies and web designers can take full advantage of contrast by changing font size, weight and font family to provide textual contrast and varying sizes of images and elements.

3. Web design emphasis

One of the mistakes that your web design company may warn you about is not to provide focus on many elements at once. To try to have everything in the design stand outÂ is a common mistake that can have a negative impact on the overall web design .When everything has equal emphasis at best it can make the design look busy and cluttered. This in-turn can make the design appear boring and uninspiring.

To create a visual clarity in web design, it is important to place emphasis only on the right elements. You can use semantic mark-up to provide emphasis even without the use of styles e.g. changing the font size or image size in order to put more emphasis or less emphasis on elements. Another example is the use of contrast in colours for added emphasis.

4. Web design rhythm

You can bring much needed internal consistency into your web site designs by repetition. You can repeat your headline for a few times, repeat the same image across the page, create a background that is arranged and tiled with repetitive designs, or repeat a particular passion to provide site design consistency.

5. Web design unity

Adjust the layout of your elements to arrange them close or far away from each another. In the extract of your page, you can change the specification around the text in your page contents. You can further achieve unity by playing around the box properties and change the margins and padding.

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