Selecting the right keywords for your website

Posted by admin

June 18, 2008

The video below discusses the importance and techniques to select the right keywords for your website.

Search Engine Marketing can be extremely useful and is fast becoming a necessity for businesses to succeed in the modern economy. Identifying and selecting the right keywords for your website is often the starting point of any online marketing or search engine optimisation campaign for your website.

What are Keywords?

Keywords are search terms that you would like your website to appear under on major search engines like Google and Yahoo.

Why is keyword selection important?

Identifying the right keywords is one of the first steps and building blocks for any successful search engine optimisation campaign. Poor selection of keywords is one of the most common reasons of failure for many search engine optimisation campaigns.

Common Mistakes in Keyword selection

• Some of the most common mistakes website owners and businesses make with regards to keyword selection are as follows:

• Selecting keywords purely on the basis of high search volumes and not direct relevance o your website or business.

• Selecting very popular keywords that have so much competition that it is next to impossible to achieve a first page ranking for them.

• Selecting the right keywords but not taking sufficient steps to optimise your website for the selected keywords.

Tips for selecting keywords for your website

When selecting the keywords for your website try to focus on multiple word search phrases as opposed to single word phrases. Your website will not only have a higher chance for first page ranking but also because the resulting traffic will be highly targeted hence have higher conversion rates.

Use the right keywords selection tools such as Google Adwords Keyword volume tool or Word tracker tool. These tools provide an indication of average search volumes for keyword phrases and competition.

When selecting keywords for your website keep in mind relevance to your business, Search volumes and competition. Ideal keyword selection should be based on all 3 factors.

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