A good rank on search engine results requires time and effort. One of the best ways to achieve this is by getting more quality back-links to your website or blog.

There are many ways to obtain back-links to your website e.g. Link bait techniques that can attract tons of backlinks.  Common methods such as article marketing, directory listings and social media optimisation are used by most websites today and were covered in an earlier post on 12 Free link-building methods. Following are some other unique link-building methods to obtain quality one-way inbound links to your website.

1. Publish on Document Sharing Websites

Document sharing websites are websites that allow users to publish documents on topics of interest. Publishing documents with good quality content with a link to your website is a great way to get quality back-links and extra exposure for your website. Scribd, DocStoc and SlideShare are some examples of high ranking document websites. You can re-use existing content from your website or blog.

2. Publish and Promote eBooks

eBooks are popular and great sources for obtaining back-links. Good quality eBooks are often re-printed and referenced by others. It can easily go viral, getting tons of back-links to your site in the process. For best results, promote your eBook on your own website, on various other sites as well as on social media. You can also re-use some of the existing articles to create your eBook.

See image below of how a single eBook on this website received almost 2000 back-links.

3. Use Good Internal-Linking

When we think of links from an SEO perspective, we mainly think external links. However the importance of internal linking should not be overlooked. Where feasible, use hyper-links to interlink relevant pages of your website. This improves usability whilst encouraging visitors to remain on your website for longer and read more pages. Good internal linking also promotes better indexing of your website on search engines.

4. Share Images on Image Sharing Websites

Images can also be a great source for obtaining quality back-links. With the rise in blogging and web publishing, the demand for images has increased manifold. Users across the Internet rely on image sharing websites like Flickr to source free images. In line with creative commons license, users who reference your images have to include a link to your website or profile in return. This can result in tons of one way links to your website. You can improve your chances uploading images frequently.

5. Create and Promote Other Useful Resources

Resources such as website templates, themes for WordPress Blog or Apps for iPhone or iPad are very popular on the Internet and have the potential to attract tons of one-way back-links to your website. Make sure the resource you create includes a link to your website. For best results, promote the resource on your website as well as on other websites and social media.

6. Participate in Blogs and Forums

When we comment on blogs or post on a forum, we get the opportunity to include a link to our website in our signature. This is another great way to build back-links to your website. For best results, participate in discussions that are related to your niche and make sure your contribute something of value. Spamming just for a link is frowned upon and can damage your brand.

7. Take Advantage of List Articles, Tutorials and How-to Guides

It is common to offer a range of content on your website, not just information about your company. List articles and tutorials on topics relevant to your niche can make your website more valuable for visitors and also acts as link-bait. Such type of content is very popular on the Internet tend to get referenced more by others, getting quality back-links to your website in return.

As you can see in the image below, most of the popular posts on this site in a typical day were list posts.

8. Get Your Customers to Link To You

This is another effective way to build quality back-links that is often overlooked. Your customers and partners offer the ideal opportunity for increasing the number of incoming links to your website. If you have satisfied customers, it will be straightforward to achieve this. Perhaps you can offer something in return e.g. a free service or a link back.

Which Link Building Methods Do You Use?

Building quality back-links is the best way to improve your Google ranking. The unique methods discussed above can help you to attract a lot high quality links to your company’s website or blog.

What methods do you use for link-building. Please share your ideas and leave a comment below.