What is Social Bookmarking?

Social bookmarking is a way to organise, save, explore and share useful resources on the Internet. There are many popular social bookmarking services on the web. They allow us to save links to important resources in a centralised place and access share with others.

Benefits of Social Bookmarking

Social bookmarking is a popular technique to promote content. It is also an effective method to generate back-links and traffic to your website. For the end user, it is a highly efficient way to explore new content.  Content on social bookmarking sites are also indexed by search engines and tend to rank favourably on results.

Here are some of the main free social bookmarking services you can use.

1. Twitter

Unique Visitors per month: 39,523,152

Although Twitter does not use tags used by traditional social bookmarking sites, you can use the list feature of Twitter to achieve the same result i.e. create a list on a topic of interest and organise your links.

2. Digg

Unique Visitors per month: 2,915,463

Over the last year, the traffic of Digg has fallen from 5 million visitors per month to approximately 3 million. Nevertheless Digg continues to be one of the top social bookmarking sites and an effective way to promote your content or discover new information.

3. StumbleUpon

Unique Visitors per month: 10,189,435

Stumble Upon is one of the most popular and fastest growing social bookmarking services. Total unique visitors per month have risen almost 3 times in the past year from 3.7 million to over 10 million visitors per month.

It delivers one of the best results in terms of driving traffic to your website or blog.  Its ‘explore’ feature offers a unique way to explore new content on the web.

4. Reddit

Unique Visitors per month: 2,668,262

Reddit is a popular consumer focused social bookmarking sites with a huge traffic.

5. Pinterest

Unique Visitors per month: 11,140,641

Pinterest is a relatively new social media website. It has become very popular in a relatively short time and receives over 11 million unique visitors per month. It is different to other sites on this list and designed to share images and videos..

It allows users to create virtual pinboards on a topic of interest where you then add images or videos. You can also re-pin images of other users.

6. Delicious

Unique Visitors per month: 651,892

Delicious is one the oldest social bookmarking services. After a downfall in traffic, it has started to grow again. Its snazzy new interface which has been recently redesigned sets it apart from its competitors. The introduction of a new stack feature makes it easier to organise related content and collaborate with others.

7. BuzzFeed

Unique Visitors per month: 3,261,255

BuzzFeed offers a way to track what’s popular on the web in real time. It is also a place to post and share your own images, videos, links and comments. It is a high ranking site with a high traffic. Content tends to focus more on US.

8. Newswine

Unique Visitors per month: 1,330,248

The mission of Newswine is to bring together big and little media together. At Newsvine, you can read stories from established media organizations like the Associated Press and ESPN as well as individual contributors from all around the world.

9. Slashdot

Unique Visitors per month: 243,569

Slashdot was created in 1997. It primarily focuses on technology and related fields. In addition to social bookmarking, it has also has a jobs section for technology and IT jobs.

10. Fark

Unique Visitors per month:449,091

Fark is a news aggregator and an edited social networking news site.  Submission to the site is free however every link or story submitted is hand picked by editors and only a handful of stories are published on the site.

Conclusion:

Social bookmarking is a great way to explore content. It is equally effective as a marketing tool to promote your website or blog. As a website owner you can take advantage of the above sites to generate back-links and drive traffic to your website.

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