Submitting news to social news websites has many benefits. It offers exposure for your company and provides quality back-links to your website. As a web design company, we rely heavily on the internet to acquire new customers and promote our web design services in general. Publishing links to content on our company’s website on social news websites is an important part of our internet marketing strategy.

There are many social websites that allow users to publish their news. Social News websites are community websites that offer user generated content among other features or resources. They allow users to share news stories, articles and resources with others.

Top Benefits of submtting to Social News Websites

1. Exposure for your company or website

Social news websites are popular and have a large user-base. By submitting your news or links on these websites provides massive exposure for your company or website. If your submission proves popular and receives votes from other users, you can benefit from additional publicity by getting features on the homepage or as featured news items.

2. Build back links quickly:

Social news websites work differently to traditional article directories or other content sharing websites. Instead of submitting complete articles, you are only required to submit a link to your content together with a title and description. Although submissions are subject to approval, a majority of the submissions are accepted. We have a web design blog on our company website where we regularly publish articles related to web design and internet marketing. As most of the titles are related to web design, submitting titles and links provides us with quality back links due to the presence of keyword in the anchor links of items published on other news websites.

3. Powerful medium for viral marketing:

Social news serves as a powerful medium for viral marketing. If the information you are submitting offers real value for readers, then your message can spread easily across the internet. Interesting items are often resubmitted by readers to other leading sites and portals. I often find my submission tweeted to Twitter or posted to other sites like Facebook.

4. Target general as well as topical communities:

Although most the larger social news websites tend to target general topics and address a wide range of topics, there are many niche sites that focus on specific industries or topics. You thus have the option to target general users or a specific audience.

5. Build Authority in your niche:

As discussed above it is possible to implement a highly targeted campaign by focusing only on social news websites related to your niche. For example we mainly target social news websites that are related web design or internet marketing. By publishing news on social news sites related to web design, we are able to focus on a highly targeted audience rather than the entire internet population in general. By targeting websites related to your market, you can build your website authority in time.

6. Benefit from immediate traffic to your website or blog

Social news websites are an excellent way to get traffic. Popular social news websites have millions of users and you can receive significant traffic as result of posting your news or links. When I first started using social news to promote the web design company I work with, I was surprised with the immediate increase in website traffic as a direct result. I was able to receive over a thousand visits a month from a single website. It can take time for your website to rank on the first page of Google. As such driving traffic can only be achieved in the long run without resorting to pay pr click or other forms of paid advertising. With social news websites however, your new web pages or blogs posts can receive thousands of visits per month.

7. Complement other methods of promotion:

Some internet marketers argue that the link quality from social news sites is of less value than others. In addition, old or less popular news items can easily get buried behind fresh current submissions. Despite these arguments, search engines like Google and Yahoo are looking increasingly at social media content when calculating the authority of a website. It is thus a valuable method that complements other methods for promoting your company or website.

8. Participate and share your views:

Social news websites also offers a platform for communication and discussions. If you like to participate and share your thoughts and opinions with others you can comment on articles or vote on stories.
Discussed above are some ways in which social news websites can add value for your business or website. It plays a different role for different websites. It is an integral part of my Web Design Company’s marketing strategy. Our company focuses mainly on social news websites that primarily targets web design and internet marketing. Almost 20% out total monthly traffic comes from these websites,