Where e-commerce is concerned no area has changed as much in the past two years as search engine optimisation. If you are follow SEO techniques closely then you are probably aware that Google has made significant changes to its algorithm that has affected the ranking of many websites. It has also completely changed we optimise [...]

Google+ is a very important social network for any business. The launch of the new authorship feature by Google has made it even more important for marketers and businesses alike to maintain an active presence on Google Plus. Google Plus is still evolving. As social signals play an ever increasing role in search engine results, [...]

Google plus pages are designed specifically for promoting a business, brand, organisation or product. It is different to your personal profile on Google plus. In other words, Google Plus pages are for business use whereas personal Google + profiles are for individuals In this article we take a look at how you can custom brand [...]

Google Plus is one of the fastest growing social networks with over 100 millions users. Businesses all over the world are using it to promote their brand and connect with consumers. It has established itself as a key player in the social media market and has become an integral part of an effective internet marketing strategy. [...]

Use of Maps is common in web design today.  We use maps on our website for several reasons, ranging from displaying our location to more complex implementations such as map based searches. Maps also add interactivity to website. There are many powerful third-part map  frameworks that lets users easily embed maps into websites and blogs. [...]

Google indexing is different to ranking favourably for keywords which requires months of effort to achieve. Being indexed on Google means your website is added to Google’s database. It is the first step towards building your Google rank. If a website is not indexed by Google, it will not show up on search results. How [...]

Choosing the right keywords lies at the heart of every search engine optimisation or Internet marketing strategy. Whether you are optimising your new blog post or a webpage on your company’s website, use of correct keywords is essential to ensure potential customers can find it easily on search engines. How to choose the right keywords? [...]

One of easiest and best ways to track conversion rates on your website is with Google Analytics. This can be achieved by setting up “Goals” in Google Analytics. A step by step description is given below. The concept of conversion tracking using this approach is fairly simple. It involves tracking a given action by monitoring [...]

This is the 2nd part of the post ”20 Reasons Why Google Hates Your Website”. Having a great website with clean code and quality content are indeed a must if you want to succeed on the Internet. However there are other aspects about your website that need to be addressed to rank favourably on search [...]

This is the first part of a two part post on why your website does not rank favourably on Google. These factors are equally relevant to other search engines such as Yahoo and Bing. You have a great website for your company. It has been built professionally by an experienced web design company. The content [...]