QR codes are two-dimensional codes that look like regular bar codes but can contain more information. QR codes have been around for more than a decade, but their popularity has exploded in the past couple of years with the rise in the use of smart phones. How QR Codes Work? When a user scans a [...]

QR Codes are gaining in popularity mainly due to the widespread use of smart-phones by consumers worldwide. QR codes offer a great way for small businesses to capitalise on the mobile marketing boom. It allows businesses to engage effectively with both, current as well as potential customers. In spite of its widespread popularity, QR code [...]

It is estimated that by next year more people will use mobile devices to access the Internet than regular PC’s. The savvy consumers of today expect to be able to access business websites from anywhere and from any device. This is where a mobile friendly website comes in. Why Every Business Needs a Mobile Friendly [...]

Getting your business mobile-ready has never been more important. It has become essential for businesses, however small or large, to tap into the mobile market in order to succeed in 2013. It is expected that mobile internet use will surpass desktop use within the next 3 years, according to report by PWC. This marks a [...]

With the ever-increasing use of smart-phones and tablets, it has become essential for businesses to ensure their website mobile-compatible. Without a mobile compatible website, your businesses will not be available to consumers that use their mobiles to access websites. One of the first things a business can do to capitalise on the mobile marketing boom [...]

Mobile Internet use is expected to surpass desktop use within the next few years. As a result, it is essential for your businesses to ensure your website can be accessed properly on mobile devices. There are many ways to create a mobile version of your website.  You can commission a web design agency to create [...]

Mobile internet use is growing exponentially every year. Mobile marketing is one of the fastest growing areas in advertising. According to a study by MediaPost, 82% of brands and agencies have plans to boost their mobile ad budgets in the next year. Businesses all over the world are using mobile advertising networks to promote their [...]

Location based marketing is becoming increasingly popular among small business and large corporations alike. A new study conducted by the Pew Internet & American Life Project found that 74% of smart-phone users use location-based services to find out information about what’s around them. Location based services allow businesses to target new audiences as well as [...]

Mobile marketing is the fastest growing areas of marketing. Rise of smart phone use and penetration of fast download speeds and unlimited data downloads on mobile devices are presenting businesses with new opportunities to target the ever increasing mobile market. Following are the top 10 mobile marketing trends that will give you a better idea [...]