Your web design company can help you market your website in many ways. Today a web design company’s one of the key focuses is to ensure websites they design can be found online easily by prospective customers.
With the widespread increase in internet usage in recent years it is widely accepted that an online marketing is key to the success of any website.
Building a search engine optimised website is by far a less expensive route to promote your website online than relying purely on a search engine marketing company to promote …

Blog is easy to create
Compared to standard websites or content management systems, Blog is relatively easy to create. You can create a free Blog on one of the many Blog portals such as Blogspot. Alternatively, If you want a bespoke, professional Blog created in line with your company’s brand then any web design company will be able to do this for you at competitive prices much less than that of a website or a CMS.
Blog is easy to maintain
It is easy to add articles and content to a Blog. Once …

The video above discusses the two forms of online marketing, Organic search engine optimisation and Pay per click advertising (e.g. Google Adwords). If you are not already familiar with these two forms of online marketing then you are advised to read the article prior to watching the video.
When you consider online marketing for your business by promoting your website the first two techniques you will come across are:

Organic search engine optimisation campaign
Pay per click advertising.

First it is important to understand the difference between organic search engine optimisation and pay per …

SEO Tip #1: Find the Best Keywords
Keywords are phrases users use to find a website on search engines. Identify 4 or 5 top keywords that you want to target. Ensure that the keywords appear multiple times with the text on you website. In order to rank high on search engines the focus on your website should be on your keywords. The keywords density should be approximately 2% to 5% of the total no. of words on a page.
Tools such Google’s Keyword volume search can help in keyword selection. The …

The video above discusses some of the common search engine optimisation mistakes made by businesses.
1. Not targeting the right keywords
Some people make the mistake of targeting keywords purely based on search volumes, which have nothing to do with the content on their website. Although search volumes should have some influence on keyword selection it should nevertheless be related to your business and website content. Competition is tough and businesses that target the wrong keywords form the start may not get the opportunity to set things right in future.
2. Ignoring the …

The video below provides a good introduction to search engine optimisation.

Search engine optimisation is the process of increasing visitors to your website. More traffic to your website will result in increased leads and sales. The main purpose of Search Engine Optimization (SEO) is to increase website hits by ranking high in the results of searches performed on major search engines such as Google and Yahoo.
Search engine optimisation is a highly specialised field that requires experience and knowledge of different search engine optimisation techniques that can help increase the rank of …

It is now widely accepted that search engine marketing is an essential marketing tool for small businesses. Online sales and usage are fast becoming the primary channels for all information and sales.
Above all, changes in behavioural patterns across the world suggests that we are relying more and more on the internet and search engines to obtain day to information and in many cases for buying our day to day products and services.
Britain is now leading the world in online marketing expenditure with an estimated 14 per cent of the overall …

Websites are windows to the products and services that you offer.
Statistics show that over 70% visitors to a website come from search engines. There is little doubt now a days that search engine ranking is important for a business to succeed in today’s internet driven economy.
There are approximately 40 million websites online today and only a handful can appear on the first few pages of search engines. The number of other websites that link to a website is the most important factor that decides which website appears on the first …