Getting traffic to their new website is one of the main challenges for any business. A company’s website is the most important channel for promoting a business today. However, without s traffic, you are not likely to benefit from your website. Some time back I had written an article on 55 ways to drive traffic [...]

Most businesses and webmasters optimise their website or blog for better ranking on search engine results. However, images can be easily overlooked. Image searches are becoming increasingly popular on Google and other search engines. Using search engine friendly images on your website is a great way to tap into this traffic. Benefits of Image Optimisation [...]

There has been a lot of talk lately about drastic changes to Google’s algorithm that has affected the way websites are ranked on search engine results. The recent updates to Google’s Algorithm, commonly referred to as the Panda and Penguin updates in marketing circles, have changed how SEO and link building are done. Many of [...]

SEO remains one of the best ways to drive traffic to a website and improve the brand visibility of a business online. Good SEO requires addressing a combination of on-page SEO factors as well as off-page factors such as back-links. An effective SEO strategy also requires constant refinement of your website and the SEO methods [...]

SEO, the process of improving the search engine rank of a website, is one of the most effective ways to drive traffic to your website or blog. It is essential for the success of your business on the Internet. An effective SEO and Internet marketing strategy is one of the main goals for any website [...]

Backlinks or inbound links to a website is one of the most important factors for good search engine ranking. Website owners and marketers constantly monitor backlinks to a website to measure the effectiveness of their SEO efforts or to identify new link opportunities. There are several paid and free SEO tools and online services that [...]

Backlinks are very important for SEO and play a key role in determining the rank of a website on search engines such as Google, Yahoo or Bing. Although many factors come into play, in general the more quality backlinks that point to a website, the higher the website will rank on search engine results. As [...]

Link building, the process of obtaining backlinks to your website, is an integral part of SEO. Inbound links from trusted sites transfers trust and authority to your website and improve its rank on Google and other search engines. There are many ways to build links to your website pages; but  not all of them help [...]

Google indexing is different to ranking favourably for keywords which requires months of effort to achieve. Being indexed on Google means your website is added to Google’s database. It is the first step towards building your Google rank. If a website is not indexed by Google, it will not show up on search results. How [...]

SEO is a competitive, time consuming and labour intensive process. A website needs to focus on various on-page and external SEO factors to achieve a favourable rank on search engines. A good SEO tool is essential to measure your website’s performance and improve the chances of ranking on the first page of Google. The market [...]