SEO or search engine optimisation focuses on driving traffic to your website through organic placements on search engines like Google, Yahoo or Bing. Organic placement refers to the free listings that appear in the main section of search results. Pay Per Click ads on the other hand refers to the paid listings that typically appear on the right side or top of the search results clearly labelled as Paid listings.

If you want to invest in building a strong, long-term online presence for your business then SEO is the ideal method …

What is Link Bait?
Link bait is a content or resource on a website that created specifically with the purpose of attracting links from other web sites. It is a resource that others will consider valuable enough to link to it. Link baiting is one of the most effective and powerful SEO tools that can result in significant increase in website traffic. Successful websites across the world have been taking advantage of this technique to acquire back-links naturally and improve the rank of their website as a result. Link bait offers …

We have said repeatedly on this blog that blogging is one of the most effective SEO techniques. Blogging is a great way to improve your brand presence on the Internet including search engine results. This article helps explain how the benefits of blogging translated to better ranking on search engine results of Google, Yahoo or Bing.

To understand how blogging leads to better SEO, we need to understand the main factors that have an impact on SEO and see how blogging addresses each of these factors. Search engines take a number …

A good rank on search engine results requires time and effort. One of the best ways to achieve this is by getting more quality back-links to your website or blog. There are many ways to obtain build back-links to your website. Common methods such as article marketing, directory listings and social media optimisation are used by most websites today. Following are some great unique ways to build quality one-way back-links to your website.
1. Publish on Document Sharing Websites
Document sharing websites are websites that allow users to publish documents on topics …

This is the 2nd part of the post ”20 Reasons Why Google Hates Your Website”. Having a great website with clean code and quality content are indeed a must if you want to succeed on the Internet. However there are other aspects about your website that need to be addressed to rank favourably on search engines like Google.
Here are the remaining reasons why your website is not ranking favourably on Google:
11. You Have not done Competitive Analysis
Although competitive analysis is vital for building a successful web presence, it is overlooked …

Search engine optimisation or SEO is the process of optimising your website for improved performance on search engines. A majority of Internet users use search engines to find what they are looking for. However, there is an ever-increasing competition among websites to rank favourably on search engine results.
As Google is the largest search engine with over 70% of the entire search market, it is only logical that Google remains the prime focus for most SEO strategies. Nevertheless, other search engines such as Yahoo and Bing have a large growing user …

This article contains guidelines for best result on Google. Following these guidelines will help promote better ranking of your pages on Google search results, make it easy for Google to index your website and minimise the risks of penalty. Google strongly encourage websites to pay close attention to its guidelines in order to prevent a website being penalised or removed entirely from the Google index.
Google updates its algorithm frequently in order to improve the ranking of relevant websites and filter out low quality content from search results. If your website …

We have all come across Internet pages that have been created undoubtedly to attract better search engine ranking. Although it is possible for such content to rank high on search results, it can have negative implications. This article discusses how writing content purely for search engines can be damaging to your website in the long run.
The value of content has increased manifold in recent years. Content is one of the most powerful assets for a website today and the driving forces behind the success of many websites and blogs.
Although content …

The Internet is full of content written primarily with search engines in mind as opposed to readers. Although some of this content may rank favourably on search results, search engine algorithms have become much better at identifying and penalising content written purely to promote better ranking. Moreover, any traffic received as a result is likely to be of poor quality and visitors are not likely to remain on your website long enough to take an action such as buy a product or register for your newsletter. In fact it can …

Content optimisation is important to ensure your pages rank high on Google and other search engines.  The following content optimisation check-list will help your pages get indexed easily and rank for your desired search terms.
The check-list focuses primarily on the on-page factors. External factors such as back-links are covered in other articles. By following this check-list for any new content you add on your website, you can lay a strong foundation for its online visibility.
1. Is the content unique?
Search engines love unique content i.e. different from the content on other …