If used correctly, images can be great for SEO and can provide a boost to your overall on-page SEO efforts. Some businesses make the mistake of focusing all their attention on optimising text on their website and placing very little attention to image SEO. There is ever-increasing competition to rank on Google for any given [...]

Marketing your business online and building traffic to your website can take up a lot of your time and effort. It is easy for businesses to get carried away and focus entirely on the quantity of traffic they receive without paying sufficient attention to quality. A haphazard approach to traffic building can lead to a [...]

Where e-commerce is concerned no area has changed as much in the past two years as search engine optimisation. If you are follow SEO techniques closely then you are probably aware that Google has made significant changes to its algorithm that has affected the ranking of many websites. It has also completely changed we optimise [...]

Back-links or incoming links to a website is one of the most important factors for ranking high on search engines. Most search engines including Google, Yahoo and Bing use back-links to determine the value and relevance of a website and use it to decide if your website is the right match for a given search [...]

Businesses use several methods to attract customers and improve brand presence online. Driving targeted traffic to the company’s website remains one of the most effective ways to do this. SEO still remains one of the most effective and sought after methods for driving traffic to a website or blog. How we do SEO has changed [...]

Identifying keywords for your website is one of the most important parts of an SEO strategy. It is essential for the success of your website online. Keywords are how prospective customers will find your business when they search for your products or services on search engines. Main Challenges Keyword research can be challenging. There are [...]

The keywords you choose to optimise your website content for can have huge implications on the success of your entire SEO strategy. Thus it is very important to get it right. Guessing keywords or only targeting highly competitive broad keywords is a wrong strategy that can jeopardise your SEO campaign from the start and can [...]

Getting traffic to their new website is one of the main challenges for any business. A company’s website is the most important channel for promoting a business today. However, without s traffic, you are not likely to benefit from your website. Some time back I had written an article on 55 ways to drive traffic [...]

Most businesses and webmasters optimise their website or blog for better ranking on search engine results. However, images can be easily overlooked. Image searches are becoming increasingly popular on Google and other search engines. Using search engine friendly images on your website is a great way to tap into this traffic. Benefits of Image Optimisation [...]

Driving traffic to a website is one of the most important objectives for any business. It takes time and effort for a business to build a good website. However without sufficient traffic, a business is not likely to benefit from a web presence. A powerful web presence includes several factors including lead generation, effectiveness of [...]