Google offers many tools to you to make the most of the internet. We recently published a post on this blog titled “10 Free Google Tools to help with SEO and Internet Marketing”. This article provides 10 more such tools by Google.
11. Google Website Optimizer
Website Optimizer tool for measuring conversion rates. It is an easy-to-use A/B split testing tool. With Google Website Optimizer you can test different versions of your pages. This way you can determine the best converting ones. It enables site owners to test different combinations of content …

Google News is undoubtedly one of the most popular and credible sources for latest news on the Internet. Over the years, Google news has established itself as one of the best places to publish your press releases, news items and other time sensitive content. The traffic and indexing benefits received if your content gets published on Google News are priceless. Content from Google news is often picked up by other Journalists and in-turn spread on many other sources throughout the internet.
There is no direct method to publish your content on …

Google offers a wide selection of tools and products to help companies, bloggers and websites owners to make the most of the Internet. This article provides an insight into 10 such tools by Google that can assist you with your SEO and Internet marketing efforts. These tools can help you with a range of issues including website monitoring, keyword research, SEO and building your network on the Internet.
Here are 10 free Google tools that can help you to better manage and build your web presence:
1. Google Webmaster Tools
Google Webmaster tools …

This article contains guidelines for best result on Google. Following these guidelines will help promote better ranking of your pages on Google search results, make it easy for Google to index your website and minimise the risks of penalty. Google strongly encourage websites to pay close attention to its guidelines in order to prevent a website being penalised or removed entirely from the Google index.
Google updates its algorithm frequently in order to improve the ranking of relevant websites and filter out low quality content from search results. If your website …

Article marketing success depends on the methods used to promote your articles. Providing great content on a regular basis is one of the biggest challenges faced in Internet Marketing and SEO. It takes time to write quality content. If promoted and leveraged effectively, it can offer benefits for many years to come. The following ways will help get the most benefit out of Article Marketing.
Internet marketers are constantly finding new ways and channels to re-use their content. This post covers some of the ways you can re-use your content for …

We have all come across Internet pages that have been created undoubtedly to attract better search engine ranking. Although it is possible for such content to rank high on search results, it can have negative implications. This article discusses how writing content purely for search engines can be damaging to your website in the long run.
The value of content has increased manifold in recent years. Content is one of the most powerful assets for a website today and the driving forces behind the success of many websites and blogs.
Although content …

The Internet is full of content written primarily with search engines in mind as opposed to readers. Although some of this content may rank favourably on search results, search engine algorithms have become much better at identifying and penalising content written purely to promote better ranking. Moreover, any traffic received as a result is likely to be of poor quality and visitors are not likely to remain on your website long enough to take an action such as buy a product or register for your newsletter. In fact it can …

Content optimisation is important to ensure your pages rank high on Google and other search engines.  The following content optimisation check-list will help your pages get indexed easily and rank for your desired search terms.
The check-list focuses primarily on the on-page factors. External factors such as back-links are covered in other articles. By following this check-list for any new content you add on your website, you can lay a strong foundation for its online visibility.
1. Is the content unique?
Search engines love unique content i.e. different from the content on other …

Keywords are the fundamental to your website. There is no doubt that careful inspection and selection of keywords is vital for the success of your website. On the other hand, it takes time and effort to improve your search engine ranking and build traffic. Improper selection of keywords can seriously jeopardise your effort in promoting your website and can lay the wrong foundations for building a profitable web presence.
There are many free and paid keyword tools that allow you to find keywords that are popular or examine search volumes. Google …

Social Bookmarking is a powerful web promotion tactic. Social Bookmarking websites allow users to maintain their bookmarks online and share links with others.  It is a way to organise links to important content and share them with others on the internet. It provides valuable back links to your website for free and is an integral part of an internet marketing or SEO campaign. In addition to back-links, you can target millions of visitors who use Social bookmarking websites regularly to search for information.
Posting your link to a social bookmarking service …