In one of our recent posts, we published the results of an online poll that identified what users believe to be the main factors that tend to drive visitors away. The results identified poor web copy or content to be one of the key factors. 22% of participants believed that poor quality of content on website was the main factor that drives visitors away form a website. Load times and Web design quality were some other main factors. The importance of quality content on a website is well known. It …

An online research conducted by an independent internet marketing agency reveals that the demand for good web design is increasing. Web Design has always been an important consideration for success of a website. Over the years Web design industry has evolved and has been influenced by the changing trends. The quality of web design has always been important factor for retaining visitors on the website.
According to the online study, one in four users indicated poor quality of design (visual appeal of the website) to be the leading cause for leaving …

A web design company in UK recently conducted a study into how the internet has changed in the last 10 years. A majority of the companies surveyed said that their company’s website was crucial to their performance and they could not comprehend working without the internet. For a company as well as for personal use, the importance of internet is widely acknowledged today. 10 years ago it was difficult to imagine the vast extent to which the internet impacts our lives. As the New Year begins, it …

Usability plays an important role in web design. The importance of usability on a company’s website is vital to its success. Whether a company’s websites is a small or large, the website acts as the company’s face to the world and is often the starting point for most visits to the website. Improving your homepage multiplies the entire website’s business value, so following key guidelines for homepage usability is certainly worth the investment.
A well designed and optimised website has better indexing of all its different pages and as such users …