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Top 10 Search Engine Marketing Strategies Techniques a Web Design Company Should Use

A Web design company can utilise some basic Search engine marketing techniques to ensure websites designed by them are found easily on search engines. Some may ague that a web design company’s role primarily involves designing a website and a search engine specialist deals with the marketing side of things.

Although Website design and search engine marketing are completely independent fields, there are some simple yet crucial steps a web designer or a web design company should use during the design phase of a website.

A web design company can certainly improve a website’s marketability by making use of some simple techniques while designing a website. Some of the techniques are listed below:

1. Ensure a healthy balance between Graphics and Text: Although visual appeal is important, a web design company should strike a healthy balance between text and graphics. Images should be used where required but a majority of the website should be text based. A website with sufficient text (at least 200 words per page) is recommended for better indexing by search engines.

2. Include important Keywords in Page Title. The page title is one of the most important parts of the page with regards to search engine optimisation. A web designer should use a keyword rich title for each page of a website.

3. Include Keywords in Description and Keyword META Tags. In addition to page title, other hidden Meta tags such as description and keywords play a crucial role in a page being found on search engines. A web designer or Web design company should use the main keywords and key-phrases in these tags.

4. Emphasise you Your Keywords as Headings or Bold Tags . Search engines add more weight to words that appear as either bold or headings on web pages. It is hence important for a web designer to ensure the important keywords appear in as headings or bold text in the content of the web pages.

5. Include main Keywords more than once in the main body text. Also ensure that the most important keywords are present in the first paragraph as search engine place more value to the first few words on a web page. .

6. Use your important Keywords in Hyperlinks. Your most important keywords should be used as hyperlinks on the website where feasible. This is a well known search engine optimisation strategy and improves a websites chances for being found on search engines.

7. Have a Search Engine Friendly Menu or Navigation System on the website. The menu on the website should preferably be in the form of simple links as opposed to a fancy navigation system. Simple text menu is not only easy for users to use but are also easily followed by search engines and work consistently across different browsers and platforms.

8. Ensure good internal linking of website pages. Quite often overlooked by web designers it is crucial not only to ensure that a website has incoming links from external websites but also maintains good internal linking within pages of a website. In addition to the Menu and navigation system on the website, related pages should be cross referenced with hyperlinks.

9. Optimise each page on the website independently: Each and every page on the website should be optimised for search engines independently rather than just the home page or the entire website together. Search engine treat each page on a website independently. Hence optimising each page independently greatly improves the chances for the website being found on search engines. Each page on a website should be optimised with its own set of Keywords important to that page. All search engine optimisation techniques should be adopted for each page independently rather than the website as a whole.

10. Have Keyword rich pages on the website: Having multiple pages on your website which are rich with your desired keywords adds value to the overall website. It not only improves the chances for that page to be found on search engines but also improves the chances for the entire website to be found on searches made for the keywords.

11. Use Keyword rich Alt tags for images: Alt tags help provide additional information about an image on a website. Alt tags are usually hidden to users and displayed by a browser when an image cannot be displayed on a web page for any reason. Using keyword rich alt tags for images is a known technique used by web designers to improve a website’s visibility on search engines.

12. Submit URL to Search Engines and directories: Last but not the least a web designer should always submit the URL to all major search engines and free online directories. Although this may not be the specific job role for a designer it is the least a web designer or company can do for their client.

Related Posts

• October 25, 2008 -- Website Marketing- 5 Ways to Promote Your Company’s Website on Search Engines
• October 1, 2008 -- How Can a Small Company Maximise the Benefits of Internet
• August 23, 2008 -- How can your web design company help you market your website?
• June 29, 2009 -- Web Design – Essential Features of Successful Websites

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