There is more to measuring your twitter influence than your follower count. Your overall influence on twitter is affected by a number of metrics related to your Twitter activity. In addition to your follower count, the total number of tweets, frequency of Tweets, the influence of users who follow you, the rate at which your tweets get ReTweeted by others and your total reach are some of the important factors that you need to take into account in order to understand your true influence on Twitter.

Here are 6 tools that you can use to gain a better understanding of your twitter activity and measure your overall influence. These tools provide a wide range of metrics about you and the people you interact with—on Twitter. Monitoring your influence and performance can help you to improve the benefits of Twitter.

1. Twitter Web Analytics:

Twitter has finally officially announced the launch of its own statistics tool called Twitter Web Analytics. The product provides three key benefits:

• Understand how much your website content is being shared across the Twitter network
• See the amount of traffic Twitter sends to your site
• Measure the effectiveness of your Tweet Button integration

Twitter Web Analytics is still in the process of being rolled out to a small pilot group.

2. Twitter Counter

Twitter counter allows you to Analyze your Twitter activity in addition to providing information on trends across twitter including Top 100 lists and Top 100 Users. You can export the data if required. In addition to information about your activity, it provides information on your followers, friends, tweets, absolute and relative growth. Another interesting feature is its Followers prediction that allows you to predict how many followers you are likely to have at any given time in future.

3. Klout

Klout is undoubtedly one of the most popular and well known social media tools. Its mission is to identify those who influence on the Web and on what topics and how much influence they have. Klout achieves this by tracking the activity of over 80 million users across ten popular social networks. These include Twitter, Facebook, LinkedIn, FourSquare, YouTube, Blogger, Tumblr, Flickr, Instagram and Last.fm. It allows you to track your combined influence across all these sites.

4. Tweet Stats

Tweet Stats is one of the most easy to use tools that shows a range of twitter metrics displayed in a set of graphs. It is a simple yet powerful tool. It shows all your data neatly on a single page, making it very easy to digest the data.

The graphs include the following data

• Your Monthly Tweets activity
• Your Tweet density (by week and times)
• Interface used by you to tweet i.e directly on the web or tools such as Tweetdeck, Hottsuite
• Tweet timeline
• List of users who you retweet or reply to

5. Twitalizer

Twitalyzer provides Twitter’s most robust benchmark reporting, ranking Twitter users ten different ways. Although it is a paid tool, its free version is also very useful and offers detailed insights into your activity on Twitter.

Just enter your Twitter username and Twitalizer will give you a snapshot of your influence based on a score out of 10. You can then click on the metrics dashboard for more detailed results that show your impact on a number of aspects.

6. Peer Index

PeerIndex gives you a PeerIndex score out of 100 similar to Klout. Its score is “a single measure of your status” on Twitter. A number above 40 means you’re in the top 10% of Twitter users, and a number above 90 means you’re in the top  0.1% of Twitter influencers.

PeerIndex uses activity, authority and audience to measure your overall Twitter influence. It also provides you with a topic fingerprint which shows just how influential you are in certain “benchmark” topics, such as sports, politics, science and media.

Summary:

Discussed above are 6 tools that you can use to gain a better understanding of your twitter activity and measure your influence on Twitter. You can use this information to keep track of how well you are achieving your Twitter goals and and objectives.