“Follow us on Twitter for the latest Web Design and Internet Marketing Tips and resources.”

Web design and search engine marketing experts believe that Twitter has the potential to change the way organisations communicate with their customers. Twitter is a free to use micro-blogging service. It is referred to as micro blogging because a single Tweet (post on Twitter) cannot be more that 140 characters in length. This is one of the main reasons why information on Twitter is short, to the point and effective.

Although Twitter has been around for a few years, it is only recently that Twitter has seen an explosion in its popularity and use. Whether you are a web design company or a small business; it is highly unlikely that you have not heard of Twitter. Twitter is one of the most successful social networking websites that has established itself as a successful tool for connecting with a vast audience with little effort. What makes Twitter different to other social networks or blog platforms is that your messages or posts are limited to 140 characters of input only.

A post in Twitter is commonly referred to as a Tweet and it cannot be longer than 149 characters. Twitter offers many opportunities for businesses, organisations as well as consumers. Twitter has been in the news more than once lately with examples of how businesses have established successful Twitter groups targeting a range of services from customer support and product support to internal communication between employees.

A Powerful Tool for Obtaining Information

Twitter can be quite an effective search tool for researching any kind of information. The results can complement other methods or sources of information. Twitter has a vast user base who are constantly updating Twitter with new information on different niches. Try searching for a keyword in Twitter. Its usefulness as a powerful research tool will be easily evident.

Re-enforce Your Brand

You might have your website or blog or but its readership will be limited to users who are either aware of your brand or if your command a high position on major search engines. Due its vast usage, Twitter can be a usefully medium for promoting your products and services and establish your brand. If you are an established business you can use Twitter to enhance your brand image. On the other hand if you are a smaller business with limited brand awareness then Twitter can be excellent for promoting and establishing your brand among a vast audience.

Marketing Opportunities

Twitter can be useful in promoting your products and services. It provides a cost effective method to increase awareness about your products or services. A business can inform customers about any new announcement or special offers. It offers all the advantages of traditional text message marketing and more. It can prove to be a useful tool for conducting market research by better understanding of potential or existing customers.

Drive Traffic to Your Website

Twitter can also be used to drive traffic to your website. Website or blog owners commonly use Twitter to promote new content or articles that have been published on their blog or site. Bloggers often use Twitter to inform their audience of any new posts on their blog by posting links on Twitter. If you post quality information on Twitter and have an active profile, you will also receive indirect traffic as users who like your contribution will tend to click on your Twitter profile and are likely to visit your website.

Networking Opportunities

Twitter also provides excellent opportunities to network with people of common interest. On a personal level Twitter allows one to communicate with friends and family or close network of connections. On an organisational level Twitter allows colleagues who are not co-located to communicate with each other or businesses to communicate with their customers. With Twitter it is also possible to target a specific niche or audience by following others from your industry. It can thus allow a business to build contacts within the industry. Communities have developed around many of Twitter groups or niches.

Twitter provides you with an opportunity to join a group of interest by following others who are influential within your niche. Twitter also allows businesses to communicate with customers and receive feedback in a casual and cost effective manner. It can prove useful in understanding and obtaining consumer opinion about new products or services or new ideas. Businesses have also used Twitter effectively to measure the performance of campaigns.

You can also use Twitter to communicate new ideas with people and test public opinion. Bloggers sometimes use Twitter to discuss ideas for new posts.

Follow us on Twitter for the latest Web Design and Internet Marketing Tips and resources.

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