A recent study conducted by an independent web design company in UK has found that many businesses now request inclusion of Twitter updates on their website. It is a new trend for companies to display Twitter updates on the web site itself and encourage customers to join their network.

Web Design and Internet marketing companies have known the benefits of Twitter for a few years now. However today, the popularity of Twitter goes far beyond web design or PR companies. Twitter is one of the most popular websites of today and can be a valuable asset for any company. It is used widely for both; personal as well as company use. Today companies are using Twitter for a number of reasons, from promoting the company to judging consumer reaction on a new product.

Twitter – Background Information

Twitter was created in the year 2006; Twitter’s founders are Evan Williams, Biz Stone and Jack Dorsey. Twitter was written on a specialized Web-application framework of the Ruby computer-programming language. In a small course of time it has gained extensive notability and popularity worldwide. Twitter is owned by venture capitalists. There are many services and applications that work with Twitter. And see how twitter works.

What is Twitter

Twitter is quite unique and different to other social networking tools or websites. Twitter is a social networking utility service which allows you to communicate and share ideas with other internet users. Twitter is like a text messaging service in many ways. The text you send are called tweets (text). Tweets allow you to share your thoughts and ideas. Twitter is interactive and very responsive. You can receive replies to your messages much faster than most other networking websites. Twitter may a light hearted and casual feel; nevertheless it can be as effective for generating business leads as it is for casual personal communication.

Networking using Twitter

Here you can send and receive your messages privately by choosing to keep your posts private or you can maintain an active network of contacts and friends and gather and express your thoughts with others in your network. You can either keep your tweets confidential and provide access as required or keep it public for all to access and join.

How is Twitter different to other social networks?

As discussed earlier in this article, Twitter is a unique website which works differently to most other social networking websites or tools. Sites such as Facebook or Myspace allow users to create free profiles and communicate with others. Most of these sites however offer a wide range of tools for connecting with others and micro blogging is either non existent or loose focus among the many other features. Other content sharing websites such as hub pages or squidoo also allow users to share ideas with others however there is a fundamental difference that makes Twitter truly unique. While most other social networks or content sharing websites promote lengthy content from users, Twitter place a maximum word limit of 140 characters in all its posts. While most other content sharing websites tend to rank your page higher if content is diverse and updated frequently, Twitter encourages you to describe your ideas in text message style format. As a result messages posted on Twitter tend to be more effective and powerful

Twitter is free to use but one needs to sign up for an account before being able to post. Twitter has become especially popular for sharing real-time information on an ‘as it happens basis’. Most journalists now use Twitter for breaking key news events. Sports commentators use Twitter to provide yup to date scores and analysis of live events.

Another major advantage is that you can use twitter from your mobile phone equally effectively as from a desktop. Tweets can be easily posted via short messaging service (SMS) from mobile phones. If you send a text message from your phone to Twitter, the message transmits to a mobile switching center (MSC), which then routes the text to twitter. And twitter subsequently sends these messages to your circle of contacts. The entire process takes place almost instantly. Twitter generates responses much faster than other methods. The simplicity and easy of use are some of the main reasons behind its success.

Although Twitter is free to use, there are some terms that should be followed during sign up. You should be at least 15 years old. You are responsible for keeping your password secure and for any problems that may arise from your tweets. You are also not allowed to use Twitter for offensive or adult content. And last but not the least, Twitter reserves the right to modify or terminate an account without giving prior notice. Twitter undertakes to obey all relevant copyright laws.

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