Twitter is one of the most popular social networks and integral to the Internet marketing strategy of most businesses. However, not every business is successful on Twitter and not everyone gets the desired results. The posting strategy used by your business plays a major role in determining the overall success of your business on Twitter. In this article, we take a look at some simple posting tips that you can use to maximise your benefits.

Here are 5 simple yet effective Posting tips that will help you to get the most out of your Twitter marketing efforts.

1. Post Daily

Posting daily on Twitter is one of the most effective ways to increase your following and enhance your authority and reputation. The impact of posting frequency varies from social network to network e.g. on Facebook, posting more than once a day or 5 times a week can reduce the average engagement rate on your posts. Twitter however works differently and businesses can benefit by posting several times a week. Conversations move fast and posting frequently helps to stay relevant and remain visible.

2. Post Variety of Content

It is important to mix the type of content you share on Twitter. For best results, try to post several types of content e.g. images, links, regular status updates, videos and infographics. This adds variety and keeps your profile more appealing for visitors. It also increases your reach by allowing you to meet the needs of diverse users.

3. Post Content from Several Sources

Many businesses make the mistake of only posting their own content on Twitter. This should be avoided at all costs. In order to increase your influence on Twitter, it is vital to share content from several sources, and not limit yourself to sharing content from your website or blog. This not only ensures quality and allows you to build relationships. It will also get you noticed by others whose content you share and increases the chances of getting more retweets.

4. Post at The Right Times

The time and day of posting plays a major role on the engagement generated by your posts on any social networks. Twitter is no different. According to bit.ly, links posted on Twitter have the highest potential to generate clicks within the first 3 hours. It is hence important to post at the times when your users are most active.

Although the best time to post can vary from business to business, there are some general statistics that you can take advantage of. For example, posting in the first half of the day tends to get more engagement. Similarly, posting on certain days such as Mondays or Weekends tend to generate more attention than other days.

5. Take Advantage of Automation

Although it is important not to fully automate your social media marketing, the right automation can increase the benefits for your businesses manifold. Of all social networks, Twitter in particular is arguably one of the best suited for automation. Regular tasks such as posting new content from your website or blog are perfect examples of the type of tasks that can be automated. However, I would advise against automating much else.

Conclusion:

Do you use Twitter to promote your business? Are you taking advantage of the methods above? What other methods do you use to get more engagement? Please add your response by leaving a comment below.