A Squidoo lens is an effective tool to market your company’s website or blog. Web design companies and search engine experts have been using Squidoo to successfully promote websites for clients.  Squidoo is a great social networking website that allows a user to create a webpage on any topic of interest. Squidoo is a highly recommended website marketing tool that allows you to drive highly targeted traffic to your website or blog. Unlike many other social media sites, Squidoo openly acknowledges using it to promote your own blogs, website or products.

The last few years has seen a widespread increase in the popularity of social networking websites. The internet is largely dominated today by social media websites like Squidoo. As a result an increasing number of online marketing and search engine marketing experts today focus on social media as an effective medium for marketing websites.

Squidoo is one such website that has seen significant success and growth in recent years. It has become an important resource for marketing websites. Squidooo has proven to be a powerful and effective method to get extra traffic to your website or blog.

Discussed below are some ways in which Squidoo can help promote your website

Better placement of Squidoo pages on search engines.

As Squidoo itself enjoys a high rank on Google and other search engines, pages created on Squidoo in turn achieve favourable rank. However it will require some effort and time till you build quality content. The ultimate success of a squidoo lense will depend largely on the content that is available. A well written and optimised squidoo lense can rank high on Google with less effort than a new blog or website would requirte.

Get additional Exposure:

Squiddoo has a large customer base of its own. In addition as its pages rank favourably on Google, it offers a powerful medium for getting additional exposure for the information you are offering. Businesses have successfully benefited from Squidoo by creating high ranking pages offering information about the company or its pages. A certain level of optimisation is needed to improve the visibility of your Squidoo page. This is quite a lot like optimising a blog however the results are easier and quicker to achieve.

Easy to set-up and maintain

It is quite easy to create a Squidoo lense. A webpage can be created on Squidoo in a matter of minutes without any technical knowledge or experience. From then onwards it is a matter of building upon the content and optimising it in order to start reaping the full benefits. Squiodoo allows a user to create a webpage on any topic; commonly referred to as Squidoo lense. A lense on Squidoo can be created with little information which you can easily expand and build upon. It also offers a range of built-in tools to syndicate and import content directly from a variety of sources such as your blog, delicious bookmarks, YouTube and many other sources. Maintaining a squidoo lense requires less effort than starting a new blog or website.

Drive traffic to your website or blog

For website or blog owners this is one of the key benefits of using Squidoo. As discussed earlier it is much easier for a Squidoo lense to be indexed by search engines and they tend to rank higher. Many website and blog owners have used Squidoo successfully to generate and divert traffic for their website.

Quality back-links and deep linking opportunities

From a search engine optimisation perspective, Squidoo offers and excellent opportunity to get quality back-links to your website or blogs. It is common knowledge that getting back-links to your website can greatly improve its chance of ranking high on search engines. Getting back-links can otherwise be quite a time consuming task. Squidoo also allows one to create deep links to internal pages of the website or blog which is very useful for search engine optimisation.

Added benefit for Affilliate Marketing

In addition to the above mentioned benefits Squidoo offers for promoting your website across the internet, it is particularly useful for affiliate marketers. It is one of the few social media websites that allows using it actively to promote and sell affiliate products.

We have discussed above how Squidoo can be used to drive traffic to your website. Like with other social media marketing technique, it requires some effort to achieve. However given the popularity of Squidoo on search engines, it makes that task easier to achieve.

The video below discusses how to create a Squidoo Lense.

Note: A special thanks to ‘Squidoo Videos’ for the video.