A web design company in UK recently conducted a study into how the internet has changed in the last 10 years. A majority of the companies surveyed said that their company’s website was crucial to their performance and they could not comprehend working without the internet. For a company as well as for personal use, the importance of internet is widely acknowledged today. 10 years ago it was difficult to imagine the vast extent to which the internet impacts our lives. As the New Year begins, it is time to reflect on how the internet has changed.

Design & Usability concerns

The internet has changed dramatically in recent years. BBC recently published an article that reflects on how websites in particular have changed and evolved in the past decade. The article highlights that design considerations that affect the look and feel of websites have changed with time; however the fundamental usability issues have remained the same. Some usability considerations may have changed due to technological advancements but by and large the factors that make a website usable and successful are largely the same as what they used to be a decade ago. According to renowned usability expert Jacob Nielson, “there’s great stability on usability concerns.

Quality of content

In terms of websites being successful, the last decade has shown us that usability and quality of content plays a greater role than any other factor. The value of quality content on a website has increased manifold. Well researched quality web content is one of the main driving factors behind successful websites today.

Successful online companies such as Google and Amazon are perfect examples of companies that have used simple but powerful tools to achieve success and become one of the most successful brands on the internet.

Role of Search engines

As the internet expands and users find it difficult to keep pace with the vast volumes of information available online; Search engines continue to play a key role on the internet. At the same time Internet users are getting more sophisticated in the way they use search engines. The average search phrase has increase from 1.3 words to almost 2 ½ words in the last decade.

Day to day business

The internet has truly revolutionised the way we live, work and play. In the last decade the importance of the internet in our day to day lives has changed significantly. For most businesses as well as customers, it would be difficult to go about our day to day activities without the internet. The impact of internet has been felt across all industries and in all parts of the world. Ten years ago most of us had to call or visit our bank to check our balance and had to wait for our statements in the post. Today most of these tasks are done online.

In the last ten years the internet has changed the way businesses serve their clients and market their services. Internet marketing has continued to grow at over 25% very year in during times of recession.

Accessibility

The way we access the internet is another area which has seen a drastic change in the last 10 years. The wide availability of broadband connection has been instrumental in changes in consumer behaviour patterns. Today broadband connections outnumber dial-up even among users who log on from home.

Communication

In the last 10 years the internet has also resulted in significant changes in the way we communicate, both on a business as well as personal level. Blogs, forums and social newtroking websites are being used increasingly by people to communicate and share opinions with other like-minded users. Voice over IP is being used widely instead of traditional phone lines for voice communication. In the last ten years the internet has also changed the way businesses serve their clients and market their services. Internet marketing has continued to grow at over 25% very year in during times of recession.

The internet has evolved significantly in the last decade and revolutionised our way of life. In the coming decade it is bound to play an even greater role.

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