Website Marketing- 5 Ways to Promote Your Company’s Website on Search Engines
For a company, achieving a high rank on search engines remains a challenge. A professional web design for a company can in no way guarantee its commercial success. A professional web design is in effect is only the starting point for a company small or large. In order for a company’s website to be commercially viable the website must be visible on the internet and reflect the company’s brand values. It has become increasingly important for a small company to have an effective online presence.
An established company often has in-house web design and search engine marketing expertise. It is also a common practice for a company to utilise the services of a professional search engine marketing team. In recent years the importance of online marketing to the success of a business has increased manifold. The changes in consumer behaviour patterns have made it essential for a company, no matter how small or large, to focus on search engine marketing to remain competitive. The recent slowdown in the global economy is further encouraging small companies and start up ventures to focus increasingly on search engine marketing.
A small company can take a number of steps to improve its online presence and maximise the benefits of the internet. Search engine marketing is competitive and requires patience and effort to achieve. There are many techniques used by search engine marketing specialists and web designers to achieve better ranking for a website. Some require experience and can be time consuming. Nevertheless there are many day to day tasks that any small company or entrepreneur can take to achieve better rank for their website on search engines and in turn make the company’s website commercially successful.
Search engine marketing may be highly competitive but a small company can focus on certain day to day tasks that can result in high rank for the company’s website. Each small step the company takes will add up in the end and can drive highly targeted traffic from search engines.
Organic search engine optimisation is time consuming and will not be achieved in a day. However the benefits can be priceless. No matter how large or small a company may be, the benefits of a first page rank on search engines for the right keywords can do wonders for the business.
1. Ask your web design company to add a blog on your company’s website.
If you have an established working relationship with your web design company then you can ask them to add a blog to your company’s website. Alternatively any web design company or web designer will be able to add a blog to your company’s website with ease in a couple of hours work. You can either create the Blog with independent information targeting your market or form almost any other topic.
2. Add new content on your website at least once a week.
Search engines love websites that are updated on a regular basis. If you have blog on your website then it offers an easy method to add new content your website on a regular basis. Alternatively if the company’s website uses a content management system then you should be able to add new content or pages with ease. In any case if a company is serious about online marketing and achieving a high position on search engine like Google and Yahoo then it is essential that the company’s website is updated with new information on a regular basis.
3. Distribute Press releases
Press releases are a good way to improve a company’s brand and online presence. There are many free press release websites hat allow a company to a publish press release on their website. Some of these news /PR website enjoy high volumes of traffic every day and help in promoting your company’s website. In addition each press release that is published on a website has a\ link back to your company’s website. In addition each press rerelease can link back to the company’s website. The number of back-links to a website is one of the most important factors affecting the position of a website on search engines like Google and Yahoo. As such press release provides opportunities to build back links to a company’s website and in turn improve its rank on search engines.
4. Write and publish original articles
Articles are another effective method to improve a company’s brand awareness online and increase back links to the company’s website. Like with press release there are many article websites and directories that allow a company to publish articles that are then made available to many users across the internet. Articles are more time consuming to write than a press release and are usually governed by editorial guidelines. However writing and publishing of articles are a very effective marketing tool used by search engine marketing experts across the world. A small company can publish new articles that are related to its market and gradually improve its position on search engines like Google and Yahoo. The articles can be published on the company’s website and also published on various article websites and directories.
5. Participate in social networking websites
Social networking websites are increasing in popularity every day. Marketing a company’s website on social networking websites is a proven online marketing technique and has become an essential part of any successful online marketing strategy. FaceBook, MySpace and You Tube are only some social networking websites where a company can create a profile to improve its online visibility. They not only increase back-links to a company’s website but also help spread information about the company to other users.
In addition to the leading social networking websites, participation in other blogs and forums within your market is another effective online marketing tool used successfully by search engine marketing experts across the world. There are millions of blogs and forums on the internet. It is easy to find some by searching on Google or other search engines. Blogs and forums encourage users to participate feely by starting a discussion or participating in an existing discussion by leaving a comment. Participating in forums and blogs allow a company to promote its website. However it is important to know that using forums and blogs purely for self promotion is frowned upon. It is important to participate and share information that adds value to the discussion. A company can benefit in return by getting a back link to their company website from the blog or forum signatures.
Save to Browser Favorites
Ask
backflip
blinklist
BlogBookmark
Bloglines
BlogMarks
Blogsvine
BUMPzee!
CiteULike
co.mments
Connotea
del.icio.us
DotNetKicks
Digg
diigo
dropjack.com
dzone
Facebook
Fark
Faves
Feed Me Links
Friendsite
folkd.com
Furl
Google
Hugg
Jeqq
Kaboodle
linkaGoGo
LinksMarker
Ma.gnolia
Mister Wong
Mixx
MySpace
MyWeb
Netvouz
Newsvine
PlugIM
popcurrent
Propeller
Reddit
Rojo
Segnalo
Shoutwire
Simpy
sk*rt
Slashdot
Sphere
Sphinn
Spurl.net
Squidoo
StumbleUpon
Technorati
ThisNext
Webride
Windows Live
Yahoo!
Email This to a Friend
If you like this then please subscribe to the Related Posts
If you enjoyed this post, make sure you subscribe to my RSS feed!
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
[...] Steve Renner wrote an interesting post today onHere’s a quick excerptAn established company often has in-house web design and search engine marketing expertise. It is also a common practice for a company to utilise the services of a professional search engine marketing team. … [...]
Hi,
Great Post!
Your tips are really really very good. Thanks for these nice tips.Articles and Forums Submissions, and Exchange Links is good option to increase your page or site’s rank now in days. Try this link for check your Site Status http://www.seositecheckup.com/articles.php SEO Site Checkup site Analyze your site to rank better in search engines and get tells you how to get more traffic on your site. You have to Just Enter your Website’s URL and SEO Site Checkup give you all information of your site
To get noticeably better search engine results you should get listed in one or two high quality directories. The best one for the value, in my opinion is Best of the Web (http://botw.org/?uid=34078). I think the improved results make the fee worth it.
In the short term to promote quick indexing, I have found tis techniwue to work. If you maintain a ring of websites then you should provide temporary links from the homepage of indexed websites to the new site. This will lead to a quick inclusion of the new site on Google. Subsequently homepage links can be reduced to standard links form the links page.
Web design UKs last blog post..Internet Marketing Continues to Grow Rapidly
[...] Steve Renner wrote an interesting post today onHere’s a quick excerptAn established company often has in-house web design and search engine marketing expertise. It is also a common practice for a company to utilise the services of a professional search engine marketing team. … [...]